With the busy lifestyles we all lead nowadays it’s no suprise that shopping online is going through a serious boom. According to IMRG, the e-commerce trade body, in 2005 spending online in the UK amounted to £19.2bn, 32% higher than that in 2004. In the run up to Christmas 2006 shoppers spent £4.98bn online compared to £3.3bn the year before and let’s face it, who wouldn’t want to be a part of that.
On Christmas day 2007 an estimated £84m was spent online with an average purchase of £19.99 – I can vouch for that, I was one of the shoppers!
So apart from the obvious financial incentives above, why else is it worth investing in an online shop?
1) Sell your products 27/7
How do you fancy selling your company’s products in your sleep? An online shop is open 24 hours a day and 365 days a year (unless you choose to close it!). Your site is constantly on display to users and allows them to shop as and when they want to.
2) Low initial cost
Your company could be trading online relatively quickly and in a cost-effective way. With our e-commerce option, once your website is up and running the control is over to you so you only pay a one off cost and possibly hosting. From then on it is up to you to maintain your online shop and keep it updated with products. You may also have to pay a small processing fee depending on how you want to process payments but the benefits outweigh this small cost.
3) Reach further afield
No longer is your business restricted to its geographical location. An e-commerce shop is available to anyone in the world – as long as there is an internet connection available there will be users exposed to your site.
4) Utilise shop staff time and give the user control
Our e-commerce solution enables your customers to browse, purchase and track their order online. This minimises the need for shop staff to be chasing up products or putting through orders in the first place and gives your customer confidence that their order is being processed. You can also use your shop/website to provide customer information such as opening times and location to keep the customer as informed as possible without having to contact you.
5) Develop your client base
An online shop should enable you to develop your customer base for future mailing lists and advertising. By asking your users to log in or create an account they can then have the option to receive promotional emails from you. What better way to encourage future sales than to contact current customers who already have the history and confidence of purchasing from your online shop.