Category Archives: Branding

Importance of Brand Personality

Purely for illustrations sake lets think about vodka for a while, two well known vodka brands lets say Stolichnaya and Absolute; same fundamental…
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The Psychology of a logo

“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006) Taking the above statement into consideration…
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What to include in an email signature

We've been asked a fair amount lately by clients about what the text at the bottom of our emails is (signature) and what…
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Marketing with several markets in mind

I was reading an article the other week that gave advice on designing websites for women. It claimed that a pink, pretty site…
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Marketing – It’s more than just a sale

I was recently reading through a friends university marketing notes and one point leapt out at me. It's an obvious one, when you…
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5 Points to ponder before getting your website redesigned.

We all know what it's like to live with something and being to get tired of after a while - it's why my…
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Re-branding : Is it always a good thing?

Yesterday I was going to write this post but one thing led to another and the post merged into something else altogether. So,…
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Social media – the modern day grapevine

I hate to begin a post with this phrase but needs must and all that so here goes and I apologise in advance...…
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Branding for Online Media

Having your branding recognised is undoubtedly one of the most sought after aspects of growing a business. For people to recognise you is…
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