Yesterday myself and Calum headed along to the SECC for Digital 2011. It’s a 2 day conference (though day 2 is invitation only) which consists of seminars, workshops, networking opportunities and a healthy dose of coffee drinking and eating.
The first part consisted of 3 talks followed by a Q&A session then 3 further talks followed by another Q&A session. Speakers at these sessions were as follows.
Analyst overview of the digital media and creative sectors – Douglas McCabe, Enders Analysis
Business models in self-publishing digital games – Nicholas Lovell, GamesBrief
Transforming a publishing business into a world class digital player – Tim Collins, Commercial Director, DC Thomson
Creating value from content with social media – Andrew Girdwood, Media Innovations Director, Big Mouth Media
Creative value from content with crowdfunding – Ed Whiting, We Did This
The Transition from Broadcaster to Digital Media Business – Bobby Hain, Director of Channels, STV
Being the fan of facts that I am, I was particularly interested in Douglas McCabes presentation – slide after slide of good, hard facts 🙂
Developing and Monetising Audiences
Grant Whiteside, Technical Director, Amber Green
Both Calum and I really enjoyed this workshop. Grant’s presenting style was fun and engaging and the examples he used provided a good degree of amusement at times. It was also interesting for us to hear from such a big player in Search Marketing. For my personal blogging point of view it was interesting (and slightly alarming) to hear his recommendation of only having 15% of a monetised website with advertising on it…might have to rejig that blog of mine…maybe!
The seminars and workshops were followed by a Networking Dinner and finally the Digital Content Showcase where companies had the opportunity to take 5 minutes to tell us about their company/product etc.
It was great to meet up with so many new and old (!) faces and we particularly enjoyed socialising after the meal with @kate_wooding, @wemakesense and @markjwallace to name a few.