DotW : Age of Stupid

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Here at PoLR we’re fans of themes for our blog. Last week we launched our ‘Random of the Week‘ theme and today we’re launching our ‘Diamond of the Week’ one. Diamond of the Week (or DotW) will let us chat about or promote a single marketing strategy, design, book or just a Thing that we have seen, sampled and enjoyed each week.

I’m going to launch this section with a bit of a cheat (you’ll forgive me when you read on) to promote a film I saw a few weeks ago called Age of Stupid.

Age of Stupid is a climate change movie starring Pete Postlewaithe. He takes you through the movie from the viewpoint of someone looking back over the years and asking why we did nothing about climate change while we still had the chance. It’s a powereful movie and with disasters such as Italy’s earthquake last week, it’s a movie that packs a real punch and makes you think – it really should be seen by everyone.

On a geeky, PoLR related note (well, we are BT Scotland’s Most Environmentally Responsible Business), what I love about the marketing of the film is how the viewers are the driving force in publicising it and spreading the word. From Facebook pages, to e-flyers to YouTube the Age of Stupid team have got social networking sewn up. I heard about the film throgh Facebook and a friends recommendation (thanks Jamie!) and with John Prescott interested in the film (and looking to screen it) it just goes to show the power of word-of-mouth social networking and viral marketing.

The movie will also soon be available for private viewings so if you have missed it at the cinema there’s still a change to see it and help raise cash for climate change awareness.

View the trailer below, check out the Age of Stupid website for more information then go see it, it’s good.

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