Doesn’t quite have the same ring to it does it? Anyway it is nearly Christmas whether we like it or not the Christmas trees are creeping up, the mince pies have settled into their place on the supermarket shelves and there are a plethora of ‘best of’ and ’101 greatest hits’ available to buy and download. Us mere mortals are just beginning to notice the commencement of the Yuletide frenzy but the retailers will have been preparing for this since last Christmas. So what are you waiting for?! Lets get our online stores tinseled up! Here are some interesting statistics taken from the Econsultancy Internet Statistic Compendium (ISC) an invaluable resource full of easily comprehended useful statistics. Staying with the festive theme, the survey predicts that in the UK alone:
“IMRG predicts that £6.4bn will be spent online in December 2010, up from £5.5bn last year. Total online spending for 2010 is predicted to reach £57,8bn, compared with £49.8bn in 2009.”
Some serious money being spent online you must agree and this is only in the UK, if there was ever proof needed in the dominance of online retailing then this must be it. On a more human level online shopping really is the way forward for those among us who are short on time or those who would rather be sat atop mount Etna waiting for another eruption than set foot in a shopping centre. Online shopping is advantageous for many reasons; number one, you can shop in your pyjamas, number two, you can shop in your pyjamas, I’m kidding but it is a valid reason. Shopping online is good for one main reason convenience you can shop when you want to, you can visit multiple stores, you can compare prices to get the best deal and you have access to a huge variety of products. It looks like I’m not alone when it comes to shopping online the survey also reported:
“Over 42% of Brits are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods (eCommera cited in econsultancy ISC).”
One piece of advice I particularly liked from the compendium was that, 4pm on a Wednesday was seen as the peak time for workplace shopping (Digital Strategy Consulting cited in, ISC). This was thought to be due to workers congratulating themselves for getting the first part of the week over and done with. This really appealed to me, I could just imagine employees at 4pm justifying purchases because they had done good and worked for two and ¾ whole days. “Well it is Thursday tomorrow that at least deserves series two of Black Books.”
Hopefully this blog post has provided you with some food for thought when it comes to your e commerce strategies for the up and coming festive period. If you want some advice on how to get you business selling online contact us. If you would just like some e-commerce advice, contact us. If you would like to make your online store Christmassy and yuletide friendly, contact us.