Do you know how much traffic your website is getting and where that traffic is coming from? If not why not? Knowledge is power right? And yet we at PoLR all too often come across websites for businesses which don’t have tracking software installed that can give the owner vital information on how their website is doing. By finding out how well or poorly your website is performing you will be able to make educated decisions on how to improve – and that’s where our Free Guide to Google Analytics comes in!
Google provides a free Analytics program which can give you statistics on how many people visit your site, what keyword they used to reach your site, how long they stayed, which pages they visited and a whole host of other features.
Analytics is a powerful tool but one that allows a website owner to view an abundance of statistical information. With so much data on offer it is easy to lose focus on which data is most important to your business.
To get your site hooked up with Analytics and to help you use the program effectively we have created a guide to Analytics for the beginner. The guide will help you install the software and make you familiar enough with the program to cherry pick the data that will have the biggest effect on your bottom line. It will also help you set benchmarks on your sites progress and analyse any problems with your current site.