adwords, ppc (pay per click)

PPC campaign

Search Marketing is huge. It is the fastest growing form of marketing and more-and-more companies are realising the benefits of being found on search engines. Now, we are huge advocates of Search Engine Optimisation (SEO) to give you that return your company so desires. But what are all these sponsored links at the right hand side of Google that you see and more importantly why do people pay for them?

The answer is that this is known as Adwords, or Pay Per Click (PPC) advertising on Google. You basically set a daily rate for the most lucrative keywords for your industry and every time someone clicks on this Ad, it costs you a certain amount of money (relative to how competitive the market is, of course) but gets that person onto your site.

• Instant hits to your website
• Fixed budgets
• Top of Google searches immediately (on the right)

PPC, in general, works for the short term. You get the traffic to your site and hope-against-hope that the traffic you get will result in a conversion. On the flip-side, this doesn't really have any effect on the strength of your website in your industry (as a good <strong>SEO campaign</strong> would). The trick here is to use the PPC campaign wisely. So rather than a long term solution for your online marketing and advertising, perhaps utilise PPC for specific sales you have, deals you offer and seasons where you know you can forecast that you might want some security of a 'traffic top-up'

PoLR can manage this campaign for the best return you can get. With our extensive research into your industry and <strong>Search Marketing</strong> experience, PoLR know we can provide your PPC campaign with that expert input and spend your PPC budget like it were our own.