Sep 1, 2011 - CPD – Internet Marketing
PoLR is pleased to announce it's continuing and blossoming professional relationship with the School of Engineering and Built Environment at Glasgow Caledonian University.
If you remember back in June of this year we posted a news item detailing the launch of the online continuing professional development academy at Glasgow Caledonian University. This e-commerce website was part of the CPD at Glasgow Caledonian that had been created as a solution to firms enabling their employees to embark on CPD courses without the commitment of having to travel to university via 'pay-as-you-go' video distance learning.
This month marks the start of PoLR managing the internet marketing campaign for the CPD website. As part of the brief PoLR worked with CPD at Glasgow Caledonian to ascertain exactly what they wanted the CPD website to rank for and so begins the research phase of this campaign to ensure that we start off prepared!