It’s a common scenario that when online marketing clients become more aware about what is involved in an SEO campaign they may think about bringing it in-house. This is understandable as companies need to make the most of their budgets but I thought I’d give a few reasons why you might want to pay a company to handle your optimisation requirements.
There is a lot of it out there. Intentionally and unintentionally. There are aspects to SEO that some people will swear blind works but the reasons behind why a site is successful in the rankings can be hard to pin down. Someone optimising a site can be positive that there reciprocal linking is doing them good while it may not be benefiting them at all. If you don’t test then it’s hard to know for yourself and testing takes time.
You need a lot of it. Checking rankings, writing content, submitting press releases and sourcing links amongst other things. All of these things are time consuming. Whats more, if you’re not getting the right links and targeting the right keywords then it could all be for nothing.
3) Research experience
When choosing the right keywords to go after it’s important to know which ones are achievable. By comparing how competitive previous clients keywords have been we can better guage similar levels of keyword competition .
If you go optimising your site too aggressively you could end up harming your domains future chances. You need to be just as aware of the detrimental and un-effective links as well as the juicy good ones.
5) New developments
What worked 6 months ago may not work anymore. Google made over 400 changes to its algorithm this year alone so it’s constantly getting harder to game. You need to keep up to date constantly while paying attention to point 1.