So here we are at the end of my first week in PoLR and it is time for my very own blog entry! I first contacted PoLR in May asking if there would be any possibility for me to gain some work experience in online marketing and search engine optimisation (SEO), which PoLR specialise in. Much to my delight they replied and offered me a months work placement, which I hastily accepted.
I have just completed my third year studying marketing at Glasgow Caledonian University and although I have covered a wide variety of different marketing areas I had not had much experience in the online aspect of marketing.
During my first day at PoLR I first learned about the basics of SEO from Calum who is the SEO consultant. Although the desired outcome of SEO is simple enough to understand, it entails a lot of dedication and a great understanding of the workings behind Google.
In order for me to gain a proper insight into the workings of SEO I was set the task of creating my own webpage and using different SEO techniques to get my page in the top rankings of Google. An impossible task you may say but that is the beauty of SEO it make the impossible, possible. In order to create my page I used WordPress, which is a free open source blog publishing application, the content was left up to me and in the light of last month’s shocking revelation I opted for…..
“Katie Price and Peter Andre Split Up, were Katie’s thunder thighs really to blame?”
I had my page (blog), I had my content now it was time for the optimisation, there are two different types of optimisation on-page and off-page. On-page involved me inputting certain key factors into the code of my webpage, for example;
Making sure all pages and entries are correctly tagged
Selecting the Key Words that I wanted to be associated with my page and what I think my target audience will be searching for on Google
Use lots of descriptive text and insert my chosen key words strategically throughout my blog
Make sure all the images I use are tagged and described
Insert the keyword I had selected into the title of my blog
Off-page optimisation involves, the creation of outside links that point back to your webpage. My off page optimisation included creating links through social media sites such as; Twitter and Facebook and writing articles on different sites such as; Buzzle and Go Articles. With regards to the amount of traffic I got to my blog the most effective tool for me was StumbleUpon. Thanks to a rather ingenious article about a supposed sighting of Michael Jackson’s ghost a reader liked my page and Stumbled it therefore giving an external link to my blog and lots of traffic soon followed.
My best achievement so far has actually been with Microsoft’s revamped search engine Bing. I got to the number one spot with the title of my blog and to number three with; Big Brother Gossip Glasgow. Although I am not yet very highly ranked with Google this was very encouraging.
So there you have it a summary of my first week of work at PoLR. The time has flown by and I have learned a great deal of invaluable knowledge thanks to the team at PoLR for allowing me to come into their company and taking the time out to teach me. I look forward to the following weeks and improving further on what I have learned and achieved this week.