After my post last week regarding the customer support I received from one online store I started to look around for other instances of customer service emails either succeeding or failing. Instead, I stumbled on a press release from e-dialogue that had some report findings that distracted me. The report showed 76% of young consumers are still being influenced by e-mail when looking to make an online purchase compared to 24% who were influenced by social media. Read more…

E-commerce

We have our own fair share of list posts on this site and they are by far the most popular on the blog. I do think it’s important to imtermingle lists with other styles of writing though to keep interest in your blog (and to cater for all visitors). Much as I love them, I have also been known to bounce off a site that seems to only contain lists – everyone likes a bit of variety! Read more…

Lists and Stuff

Search has been somewhat traditional for the last ten years. If you need to find a site you go to a search engine and type in some keywords and get shown a selection of sites. This model is coming under increasing threat from user generated sites such as facebook and twitter. The premise is that there will come a day when search services will be delivered to us via our friends and contacts through social media sites instead of from an all seeing algorithm at search engine HQ. Read more…

SEO and Internet Marketing social networking

So, you mention Chewbacca on your website once and before you know it your website’s attracting more visits that a candyfloss stall at a fairground.

When we started updating this blog on a daily basis, we didn’t expect the sheer randomness of some of the search terms that were to start to drive traffic to our site. Still, as they provide amusement in the office we thought they were worth sharing. Read more…

Lists and Stuff

Email marketing can often be overlooked in terms of importance to a business Not only is it important for shouting about products and services to try and encourage a sale, it’s also great for customer service and press releases to keep your customers up to date with your businesses developments.

An email census released in March by Econsultancy (sponsored by Adesta) found that 78% of the 1000 respondents rate email as being excellent or good in terms of return on investment (ROI). The same report found that 54% of the responding organisations send a minimum of 50,000 emails each month Read more…

SEO and Internet Marketing email marketing, Online Marketing

The last few posts of mine have been in relation to an experience or a rant but i’ve not had much time to keep up with news lately so I will apologise just now for this post being along the same vein.

The other day someone asked me for IT help in the office, because I was busy (and trying to buy time until I had time to help) I gave them the classic IT support response of ‘Try turning it off then on again’. I know it was a cop out but I did say I was busy..! Read more…

E-commerce buying online, E-commerce