As you know, when it comes to branding the more exposure the better to hammer home your brand and make it stick in people’s minds. You will know the obvious items such as business cards, cups, pens and lanyards but something that PoLR has been meaning to do for a while is to brand up phone and tablet cases with a funky, attention grabbing design to promote the brand while while we are out and about on PoLR business. PoLR will be undergoing some changes over the next few months with a new website being launched in the Summer so it seemed like the ideal time to experiment with this branding and order in a few samples. Read more…

Branding

You may have noticed over the past few months that your social media accounts have been awash with mentions of Pinterest the hottest new thing in the world of social bookmarking. As I write this fittingly so Pinterest has just scooped the award at the Techcruch Crunchies for best start up of 2011. That’s right, start up; Pinterest only started in 2010 and has enjoyed a fantastic rate of growth over the past year with a reported 2000% increase in page views from November and in June 2010 had hit 421 million page views. Not bad for just under a years work!

Pinterest has amassed a phenomenal amount of traffic in the short time since it’s launch the important thing about those who use Pinterest is just that, they use it for it’s intended purpose. Fingers crossed it is spam free and full of quality, easily shareable content including back links to the site that it came from. Read more…

Social Media

I’m sticking with Ecommerce for my next few posts which will aim to give you free SEO advice to either get started selling online or to boost your ongoing efforts. You may want to read my previous post about Ecommerce SEO tips before I get into todays topic which is content. Read more…

E-commerce

Before you say it, I know that Facebook pages do not have the new timeline this article is written as reference for when timeline will be rolled out for all pages. There is however been talk of February 29th as the date for Facebook pages getting timeline which is an interesting date to pick as it only happens every four years but we will see!

Facebook Timeline is going to revolutionise how businesses present themselves on Facebook and how they interact and communicate with their fans. The new timeline instead of just being a straight list of updates, links and images is much more of a narration of your businesses’ story, this is where timeline will come into play as a channel for telling your brands story. Read more…

Branding, Social Media

The new timeline interface for Facebook has been received with mixed reviews as these kind of changes usually are it’s been met with a mixture of both discourse, curiosity and dislike. Many have speculated what the motivation behind the scenes at Facebook HQ could have been with many citing increased competition from Google + and changes to Twitter as the main catalyst. Although, Facebook is by no means being overtaken in it’s social media domination as the big player with over 800 million active users I can’t see that happening any time soon. Read more…

Industry News, Social Media

High street shops have been having a tough time of it recently with lots of chains going to the wall. On the online side of things however sales have increased again this year. As shoppers have become more comfortable with buying online and ecommerce shops more sophisticated it has become a very handy way to buy.
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E-commerce