PoLR's Featured Blog Posts
  • The true value of good design to your business

    PoLR are always interested to hear of any research that independently shows the importance of design or internet marketing and any facts that can back up what we do! You can imagine our delight at reading a recent report from the design council that showed 30% of businesses now see design ...

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  • Digital 2011 Conference in Glasgow’s SECC

    Digital 2011 Conference in Glasgow's SECC

    Yesterday myself and Calum headed along to the SECC for Digital 2011. It's a 2 day conference (though day 2 is invitation only) which consists of seminars, workshops, networking opportunities and a healthy dose of coffee drinking and eating. The first part consisted of 3 talks followed by a Q&A session ...

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  • Social Media Week 2011 – New York

    Social Media Week 2011 - New York

    I'm a workaholic and I freely admit it so when I was on holiday destined for New York and discovered it was Social Media Week I thought 'oooh, now, I am so going to that'. I logged on (still in the airport and pre-flight at this point) I found a ...

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  • E-commerce survey in the press

    E-commerce survey in the press

    Just a very quick post, but a Google Alert came through this morning that we are quite proud of. Rhodri Marsden of the Independent newspaper noticed our Online Marketing survey and mentioned it and a few of our findings in a central, two-page spread! View Independent article here >> Now as you know ...

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  • Free Guide to Google Analytics

    Free Guide to Google Analytics

    Do you know how much traffic your website is getting and where that traffic is coming from? If not why not? Knowledge is power right? And yet we at PoLR all too often come across websites for businesses which don't have tracking software installed that can give the owner ...

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Branding – Mobile and Tablet Cases

February 26th, 2013 | Written by

As you know, when it comes to branding the more exposure the better to hammer home your brand and make it stick in people’s minds. You will know the obvious items such as business cards, cups, pens and lanyards but something that PoLR has been meaning to do for a while is to brand up phone and tablet cases with a funky, attention grabbing design to promote the brand while while we are out and about on PoLR business. PoLR will be undergoing some changes over the next few months with a new website being launched in the Summer so it seemed like the ideal time to experiment with this branding and order in a few samples. Read more…

Branding

Tips on how to use Pinterest for your Buisness

February 29th, 2012 | Written by

Pinterest LogoYou may have noticed over the past few months that your social media accounts have been awash with mentions of Pinterest the hottest new thing in the world of social bookmarking. As I write this fittingly so Pinterest has just scooped the award at the Techcruch Crunchies for best start up of 2011. That’s right, start up; Pinterest only started in 2010 and has enjoyed a fantastic rate of growth over the past year with a reported 2000% increase in page views from November and in June 2010 had hit 421 million page views. Not bad for just under a years work!

Pinterest has amassed a phenomenal amount of traffic in the short time since it’s launch the important thing about those who use Pinterest is just that, they use it for it’s intended purpose. Fingers crossed it is spam free and full of quality, easily shareable content including back links to the site that it came from. Read more…

Social Media

How Content Can Help Your Ecommerce Site

February 9th, 2012 | Written by

I’m sticking with Ecommerce for my next few posts which will aim to give you free SEO advice to either get started selling online or to boost your ongoing efforts. You may want to read my previous post about Ecommerce SEO tips before I get into todays topic which is content. Read more…

E-commerce

How to Use Facebook Timeline to Tell Your Brands Story

February 8th, 2012 | Written by

Before you say it, I know that Facebook pages do not have the new timeline this article is written as reference for when timeline will be rolled out for all pages. There is however been talk of February 29th as the date for Facebook pages getting timeline which is an interesting date to pick as it only happens every four years but we will see!

Facebook Timeline is going to revolutionise how businesses present themselves on Facebook and how they interact and communicate with their fans. The new timeline instead of just being a straight list of updates, links and images is much more of a narration of your businesses’ story, this is where timeline will come into play as a channel for telling your brands story. Read more…

Branding, Social Media

What’s Changed? Facebook Timeline Features

February 2nd, 2012 | Written by

The new timeline interface for Facebook has been received with mixed reviews as these kind of changes usually are it’s been met with a mixture of both discourse, curiosity and dislike. Many have speculated what the motivation behind the scenes at Facebook HQ could have been with many citing increased competition from Google + and changes to Twitter as the main catalyst. Although, Facebook is by no means being overtaken in it’s social media domination as the big player with over 800 million active users I can’t see that happening any time soon. Read more…

Industry News, Social Media

7 Tips For Businesses Wanting To Sell Online

January 25th, 2012 | Written by

High street shops have been having a tough time of it recently with lots of chains going to the wall. On the online side of things however sales have increased again this year. As shoppers have become more comfortable with buying online and ecommerce shops more sophisticated it has become a very handy way to buy.
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E-commerce