“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006)

Taking the above statement into consideration gives some idea of the importance of having a good logo for your business. You and your logo shall become inseparable, it will be on all your business cards that you hand out to potential clients or contacts, it will be on all your signage, it will be your letterhead, it will be on all your promotional products, and of course it may be on your own product. A lot of factors have to be taken into consideration when designing your logo, as you can see your logo and you should have a long and fruitful friendship. Read more…

Branding Branding, design, logos

We’ve been asked a fair amount lately by clients about what the text at the bottom of our emails is (signature) and what should be included in it! Since it’s been coming up in conversation I thought it was as good a time as any to write a short post giving an answer so here goes…Read more…

Branding email

I was reading an article the other week that gave advice on designing websites for women. It claimed that a pink, pretty site with lots of images and obvious calls to actions were what was required to keep women amused online. I found the article quite condescending, I’m female and have never been into anything girlie and pink and kind of resent the stereotype (and hate even more that it was written by a woman).Read more…

Branding Branding, Web Design

I was recently reading through a friends university marketing notes and one point leapt out at me. It’s an obvious one, when you think about it, but still one that can be incredibly hard to explain (and be believed). It’s the fact that marketing does not have to lead directly to a sale. Like I said, obvious.

Granted, everytime anyone undertakes a marketing campaign the end hope is that it will result in at least a sale or two but my point is that it’s not the be all and end all.

When you think of marketing it’s very easy to think of it in terms of revenue brought back in and leads you to measuring marketing success by direct sales. After all, if an advert costs £10 and brings in £10 of sales then it’s paid for itself and if it brings in £20 then it’s been a success hasn’t it?Read more…

Branding Branding, Marketing

We all know what it’s like to live with something and being to get tired of after a while – it’s why my first flat was re-painted 6 times in three years and why I’ve never been able to grow anything from seed (I get bored before the seedlings have even emerged!).

Recently we wrote an article on why it was not always necessary to rebrand or completely redesign your online presence and it led to this post. Obviously there are some reasons why a complete overhaul is necessary for example:

• Website technology is out of date
• Website is not user friendly
• Website is not converting visitors
• Maybe your corporate identity is being re-developedRead more…

Branding, Web Design accessible website design, website design

Yesterday I was going to write this post but one thing led to another and the post merged into something else altogether. So, today I’m back on track and wondering how much it takes for a company to backtrack over a branding decision.

The reason I was prompted to write this post is in light of the new Ask Jeeves character and how he came about for the second time.Read more…

Branding online branding, Web Design