Purely for illustrations sake lets think about vodka for a while, two well known vodka brands lets say Stolichnaya and Absolute; same fundamental product yes but two different branding personalities. Absolute vodka’s personality would be young, hip and cool in comparison to Stolichnaya’s brand personality which would be more intellectual, conservative and more mature. Read more…
In the beginning, God created MySpace, then Rupert Murdoch bought it in 2005 and then it became old news! (see what I did there?). The purchase of Bebo by AOL in 2008 perhaps marked a similar fate for the once enthusiastic puppy of the social networking world, now it’s an old dog with no new tricks and is at the risk of falling out of favour and being replaced with a new breed. Read more…
“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006)
Taking the above statement into consideration gives some idea of the importance of having a good logo for your business. You and your logo shall become inseparable, it will be on all your business cards that you hand out to potential clients or contacts, it will be on all your signage, it will be your letterhead, it will be on all your promotional products, and of course it may be on your own product. A lot of factors have to be taken into consideration when designing your logo, as you can see your logo and you should have a long and fruitful friendship. Read more…
We’ve been asked a fair amount lately by clients about what the text at the bottom of our emails is (signature) and what should be included in it! Since it’s been coming up in conversation I thought it was as good a time as any to write a short post giving an answer so here goes… Read more…
I was reading an article the other week that gave advice on designing websites for women. It claimed that a pink, pretty site with lots of images and obvious calls to actions were what was required to keep women amused online. I found the article quite condescending, I’m female and have never been into anything girlie and pink and kind of resent the stereotype (and hate even more that it was written by a woman). Read more…
I was recently reading through a friends university marketing notes and one point leapt out at me. It’s an obvious one, when you think about it, but still one that can be incredibly hard to explain (and be believed). It’s the fact that marketing does not have to lead directly to a sale. Like I said, obvious.
Granted, everytime anyone undertakes a marketing campaign the end hope is that it will result in at least a sale or two but my point is that it’s not the be all and end all.
When you think of marketing it’s very easy to think of it in terms of revenue brought back in and leads you to measuring marketing success by direct sales. After all, if an advert costs £10 and brings in £10 of sales then it’s paid for itself and if it brings in £20 then it’s been a success hasn’t it? Read more…
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