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	<title>Web development, SEO and Online Marketing by PoLR &#187; Branding</title>
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		<title>Importance of Brand Personality</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/importance-of-brand-personality/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/importance-of-brand-personality/#comments</comments>
		<pubDate>Tue, 18 May 2010 14:21:39 +0000</pubDate>
		<dc:creator>Lisa</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=4647</guid>
		<description><![CDATA[Purely for illustrations sake lets think about vodka for a while, two well known vodka brands lets say Stolichnaya and Absolute; same fundamental product yes but two different branding personalities. Absolute vodka&#8217;s personality would be young, hip and cool in comparison to Stolichnaya&#8217;s brand personality which would be more intellectual, conservative and more mature. These [...]]]></description>
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		<title>The demise of Bebo</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/the-demise-of-bebo/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/the-demise-of-bebo/#comments</comments>
		<pubDate>Mon, 03 May 2010 08:11:30 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=4591</guid>
		<description><![CDATA[In the beginning, God created MySpace, then Rupert Murdoch bought it in 2005 and then it became old news! (see what I did there?). The purchase of Bebo by AOL in 2008 perhaps marked a similar fate for the once enthusiastic puppy of the social networking world, now it&#8217;s an old dog with no new [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Psychology of a logo</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/the-psychology-of-a-logo/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/the-psychology-of-a-logo/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 12:24:02 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logos]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=3935</guid>
		<description><![CDATA[“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006) Taking the above statement into consideration gives some idea of the importance of having a good logo for your business. You and your logo shall become inseparable, it will be on all your business cards that you hand [...]]]></description>
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		<title>What to include in an email signature</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/what-to-include-in-an-email-signature/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/what-to-include-in-an-email-signature/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 08:32:09 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[email]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=3587</guid>
		<description><![CDATA[We&#8217;ve been asked a fair amount lately by clients about what the text at the bottom of our emails is (signature) and what should be included in it! Since it&#8217;s been coming up in conversation I thought it was as good a time as any to write a short post giving an answer so here [...]]]></description>
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		<title>Marketing with several markets in mind</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/marketing-with-several-markets-in-mind/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/marketing-with-several-markets-in-mind/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 10:18:41 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2787</guid>
		<description><![CDATA[I was reading an article the other week that gave advice on designing websites for women. It claimed that a pink, pretty site with lots of images and obvious calls to actions were what was required to keep women amused online. I found the article quite condescending, I&#8217;m female and have never been into anything [...]]]></description>
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		<title>Marketing &#8211; It&#8217;s more than just a sale</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/a-mistake-of-marketing/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/a-mistake-of-marketing/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:25:56 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2675</guid>
		<description><![CDATA[I was recently reading through a friends university marketing notes and one point leapt out at me. It&#8217;s an obvious one, when you think about it, but still one that can be incredibly hard to explain (and be believed). It&#8217;s the fact that marketing does not have to lead directly to a sale. Like I [...]]]></description>
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		<title>5 Points to ponder before getting your website redesigned.</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/5-points-to-ponder-before-getting-your-website-redesigned/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/5-points-to-ponder-before-getting-your-website-redesigned/#comments</comments>
		<pubDate>Mon, 27 Apr 2009 08:26:24 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[accessible website design]]></category>
		<category><![CDATA[website design]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2575</guid>
		<description><![CDATA[We all know what it&#8217;s like to live with something and being to get tired of after a while &#8211; it&#8217;s why my first flat was re-painted 6 times in three years and why I&#8217;ve never been able to grow anything from seed (I get bored before the seedlings have even emerged!). Recently we wrote [...]]]></description>
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		<title>Re-branding : Is it always a good thing?</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/re-branding-is-it-always-a-good-thing/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/re-branding-is-it-always-a-good-thing/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 08:43:25 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[online branding]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2579</guid>
		<description><![CDATA[Yesterday I was going to write this post but one thing led to another and the post merged into something else altogether. So, today I&#8217;m back on track and wondering how much it takes for a company to backtrack over a branding decision. The reason I was prompted to write this post is in light [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social media &#8211; the modern day grapevine</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/social-media-the-modern-day-grapevine/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/social-media-the-modern-day-grapevine/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 08:25:22 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2264</guid>
		<description><![CDATA[I hate to begin a post with this phrase but needs must and all that so here goes and I apologise in advance&#8230; Eeee, when I were a lass, there was no such thing as a t&#8217;internet let alone a computer (or two, or four) in every house. Gossip was carried out by my Mother [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Branding for Online Media</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/online-media-branding/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/online-media-branding/#comments</comments>
		<pubDate>Tue, 17 Mar 2009 09:29:56 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[online branding]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=1851</guid>
		<description><![CDATA[Having your branding recognised is undoubtedly one of the most sought after aspects of growing a business. For people to recognise you is extremely beneficial when they come to make a purchasing decision, suddenly they think “I need that service, who provides it?” If you&#8217;ve managed to expose them to your brand beforehand or on [...]]]></description>
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