Just a very quick post, but a Google Alert came through this morning that we are quite proud of.
Rhodri Marsden of the Independent newspaper noticed our Online Marketing survey and mentioned it and a few of our findings in a central, two-page spread!
So today and tomorrow are the days when Royal Mail have gone on strike (one of the many times but particularly important due to the time of year).
There have been several reports/rumours of some of the larger stores such as Amazon potentially looking elsewhere. The other morning I heard an interview with a woman running a small e-commerce shop who was concerned the strikes would be enough to make or break her over the run up to Christmas.Read more…
We have just put the finishing touches to an e-commerce Xmas guide which contains 52 things an on-line retailer can do to prepare for the festive period.
Any retailer who has an online shop and wants to be ready for the Christmas market could use the suggestions enclosed in this document. In fact, many of the suggestions could be used on the majority of website so the short answer is that it’s for anyone and everyone.Read more…
1800 Flowers has recently added a new dimension to it’s Facebook page – the ability to purchase their services (in this case flowers) via their Facebook app. Users can browse the bouquets for sale, purchase and send all from within Facebook (and without having to visit the 1800 Flowers website). Once you are on their page you will notice a tab called Shop! click on that and you can start shopping.Read more…
If you run an e-commerce system over the Internet there are certain regulations you must adhere to. These regulations are in place to give a consumers confidence in the act of buying online (in lieu of face-of-face contact) and to ensure that all traders have the same basic standards. These regulations are:Read more…
After my post last week regarding the customer support I received from one online store I started to look around for other instances of customer service emails either succeeding or failing. Instead, I stumbled on a press release from e-dialogue that had some report findings that distracted me. The report showed 76% of young consumers are still being influenced by e-mail when looking to make an online purchase compared to 24% who were influenced by social media.Read more…
Who’s been chatting..?