Search has been somewhat traditional for the last ten years. If you need to find a site you go to a search engine and type in some keywords and get shown a selection of sites. This model is coming under increasing threat from user generated sites such as facebook and twitter. The premise is that there will come a day when search services will be delivered to us via our friends and contacts through social media sites instead of from an all seeing algorithm at search engine HQ. Read more…

SEO and Internet Marketing social networking

Email marketing can often be overlooked in terms of importance to a business Not only is it important for shouting about products and services to try and encourage a sale, it’s also great for customer service and press releases to keep your customers up to date with your businesses developments.

An email census released in March by Econsultancy (sponsored by Adesta) found that 78% of the 1000 respondents rate email as being excellent or good in terms of return on investment (ROI). The same report found that 54% of the responding organisations send a minimum of 50,000 emails each month Read more…

SEO and Internet Marketing email marketing, Online Marketing

Every good SEO company will have faced skeptical clients. It’s understandable as it’s a constantly evolving process and as a client there is a lot to get your head around. What makes it that much harder is when the client has been sent some schpeal with crazy promises attached from other companies.

SEO and Internet Marketing ppc, seo company

We put a whole lot of effort into the research we provide our clients, usually even before we sign them up. They have to get an idea of the competition, the market itself and the sheer effort it would take to realistically compete. This can start from the brand new business looking to dip their toe in the water in a new field (in which case, there is a complete scope of understanding they have to undertake – as it’s new to them) and move on to a business with an already reasonably sophisticated concept of what their market is. Read more…

SEO and Internet Marketing research

It can be quite tempting to hoard all of your hard earned page rank in order to perform better in search results. After all, if Google sees page rank as a measure of importance you’re going to want as much as possible right? Read more…

SEO and Internet Marketing SEO and Internet Marketing

Microsofts’ new search engine Bing has been a long time coming. There has been a lot of confusion previously over Microsofts’ search brand. With live search, windows live and MSN they had  confused a lot of their customers as to what their search engine was actually called. Read more…

SEO and Internet Marketing