Each year , around this time, we have been reviewing our blog and seeing which are our most popular posts that year. We started this in 2009 after reading an article over at ProBlogger called 69 questions to ask to review your blog by Darren Rowse. Read more…
SEO is a complex issue that for some can be difficult to understand completely. Companies buying the services of an SEO can be forgiven for not knowing the ins and out of the process but the general lack of knowledge in the public domain means that it is fairly common for companies to be on the receiving end of an SEO rip off. How are you to tell the good SEO’s from the bad? With our simple guide, that’s how. This guide will tell you what to look for when choosing an SEO provider and how to then assess if you’re getting value for money. Read more…
The internet is full of opinions, both positive and negative. As a company, how do you protect your reputation online?
It is going to be completely up to you how you want to address comments, particularly those which may veer towards the negative. What many companies do now (as compared to a few years ago) is to bring the criticism to light and show that they are actively trying to make improvements and that the comments have been taken on board. This shows a more human, personable side to your business and shows that you are committed to positive change. Read more…
The Internet is being used more and more by people everyday and as a result, advertisers are jumping on board and advertising their products and services online.
Let’s face it – it’s nothing new. Online advertising has been around for years but in the last couple of years it has become far more prominent, and there are more ways in which to advertise online than previously.
Online advertising traditionally comprises of banner adverts, often animated. However, it has grown into so much more than that. Read more…
Google is the most visited website on the Internet. Fact.
Approximately 80% of new website traffic is discovered via search engines. Also fact.
As a result, Google is the place to be if you are wanting your website to be discovered. There are various ways to ensure your website lists in Google’s search results. You have the option of SEO (Search Engine Optimisation) or PPC (Pay Per Click). Both of these options can be incredibly useful, but how do you choose which one to focus on? Should you choose just one or should you combine both? Read more…
Let me just throw some facts at you straight away and promise you won’t be blown away by them and will hang around to read the rest of the article…ok? The following statistics were taken from a BBC news article regarding advertising spend in the UK
The internet now accounts for a quarter of all advertising spending in the UK, according to figures.
Wait for it that’s not all…
They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. Read more…
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