WordPress 3.0 has just been released and we decided to use on of our blogs as a guinea pig for a bit of testing and trying out of the new features. WordPress 3.0 is the 13th iteration of WordPress, it took 6 months to complete and involved the work of 218 contributors. That’s a lot of people working together to bring the world this updated release so hat’s off to them all for giving up their time and expertise to get involved. Read more…

SEO and Internet Marketing

Google is always adding new features to its products and giving webmasters and SEO’s more data to pore over. In the last few months Google has added some new data in webmaster tools. Is this data accurate and can it be of any use? Let’s have a look at what it offers to see how useful it could be.
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SEO and Internet Marketing

Facebook have put a stop to becoming a fan of pages and expanded their ‘like’ feature. Users were able to like things in friends status’ before but they can also now say that they like a page or an ad on Facebook as well as all across the web.

Why have they done this? Well, Facebook say it’s less of a big deal to say you like something than to become a fan of it so they’re saying it will make it easier for advertisers looking to build their fan bases. Read more…

SEO and Internet Marketing

Do you know how much traffic your website is getting and where that traffic is coming from? If not why not? Knowledge is power right? And yet we at PoLR all too often come across websites for businesses which don’t have tracking software installed that can give the owner vital information on how their website is doing.  By finding out how well or poorly your website is performing you will be able to make educated decisions on how to improve – and that’s where our Free Guide to Google Analytics comes in!

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Free Stuff, SEO and Internet Marketing

Last year I posted a blog looking at why it was of benefit to continue advertising during a recession. My case study touted Kellogg’s as being a success during the recession of the 1930′s and now we’re out of this current one it got me wondering if Kellogg’s had followed the same route during this one and if they had come out tops once again. Read more…

SEO and Internet Marketing

Using the <!–more–> tag in blog posts has become second nature to me but as it’s second nature it’s also something that I realised I no longer questioned and to be honest, can’t remember if I did back in the day when I wrote my first blog post! So when I published a post the other day and forgot the <!–more–> it got me thinking about why I use it.

When I started thinking about it I went to a the blogs I’m subscribed to as I wanted to see how they did it. I noticed the SEO companies all used the <!–more–> tag while it was a 50/50 split with the non-seo focused companies.

Read More about the More!

SEO and Internet Marketing