Is seeing into the future a blessing or a curse?

Don’t judge a book by it’s cover, never a truer word was said but we all do it don’t we. For instance take any slightly superficial decision you may have taken recently has your reasoning to the outcome ever been, “well I just liked the look of it.” It has hasn’t it. Even more extreme your likening of the external properties of one thing may have swayed you to choose it even though you knew the other option was the better slightly less pretty one. A shallow bunch we all are *sweeping statement alert, fetch pinch of salt… Read more…

Industry News, SEO and Internet Marketing google, Google Instant Preview, graphic design, Web Design

Google is known for constantly tweaking and changing its products and services. I read a post from one of their employees saying that they would rather get a product out to the public first and make changes as they go. Their reasoning is that they can make use of user data to improve on their product. It seems to be working so far. Read more…

SEO and Internet Marketing

WordPress 3.0 has just been released and we decided to use on of our blogs as a guinea pig for a bit of testing and trying out of the new features. WordPress 3.0 is the 13th iteration of WordPress, it took 6 months to complete and involved the work of 218 contributors. That’s a lot of people working together to bring the world this updated release so hat’s off to them all for giving up their time and expertise to get involved. Read more…

SEO and Internet Marketing

Google is always adding new features to its products and giving webmasters and SEO’s more data to pore over. In the last few months Google has added some new data in webmaster tools. Is this data accurate and can it be of any use? Let’s have a look at what it offers to see how useful it could be.
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SEO and Internet Marketing

Facebook have put a stop to becoming a fan of pages and expanded their ‘like’ feature. Users were able to like things in friends status’ before but they can also now say that they like a page or an ad on Facebook as well as all across the web.

Why have they done this? Well, Facebook say it’s less of a big deal to say you like something than to become a fan of it so they’re saying it will make it easier for advertisers looking to build their fan bases. Read more…

SEO and Internet Marketing

Do you know how much traffic your website is getting and where that traffic is coming from? If not why not? Knowledge is power right? And yet we at PoLR all too often come across websites for businesses which don’t have tracking software installed that can give the owner vital information on how their website is doing.  By finding out how well or poorly your website is performing you will be able to make educated decisions on how to improve – and that’s where our Free Guide to Google Analytics comes in!

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