Last year I posted a blog looking at why it was of benefit to continue advertising during a recession. My case study touted Kellogg’s as being a success during the recession of the 1930′s and now we’re out of this current one it got me wondering if Kellogg’s had followed the same route during this one and if they had come out tops once again. Read more…
Using the <!–more–> tag in blog posts has become second nature to me but as it’s second nature it’s also something that I realised I no longer questioned and to be honest, can’t remember if I did back in the day when I wrote my first blog post! So when I published a post the other day and forgot the <!–more–> it got me thinking about why I use it.
When I started thinking about it I went to a the blogs I’m subscribed to as I wanted to see how they did it. I noticed the SEO companies all used the <!–more–> tag while it was a 50/50 split with the non-seo focused companies.
There have been many examples of social media antics that have brought companies reputations into the firing line and very recently there was yet another clanger (more about that in a minute). In this case it was slightly different from the ‘Facebook slaggings’ that have previously caused issues for employers (think of Virgin Atlantic staff who called customers “chavs” (amongst other things) or the Argos employee who was sacked for commenting on his Facebook), in this case it was a legitimate account and acknowledged by the company to have come from an employee.
We’re always telling clients that they need to keep on top of their websites and refresh them on a regular basis to react to user behaviours (that they will have gleaned from Analytics etc). Because of this we don’t rest on our laurels and like to give our own site a regular spring clean.
It’s been building for some time and last week Google announced that it had a struck a deal with Twitter to incorporate its tweets into its search results. If you’re not familiar (and even if you are) with twitter you may be wondering why Google would be so interested in accessing twitters data and all of the little posts of text that we add every day. There are two reasons. The first is up to date relevant answers to search queries. The second is, the competition.
I’ve been meaning to put this post up for a while but since coming back from my holiday I’ve been back into work, work, work so this is the first chance I’ve had.
Anyway, at Think Visibility a month ago there was a talk by Karyn Fleeting on corporate blogging. During her talk she asked us all a question; Read more…
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