Comments on: Branding for Online Media

By: Ryan

Ryan — Wed, 18 Mar 2009 15:37:50 +0000

@FionaJ – I agree in most part with retention of your corporate identity throughout offline and online media. My main point is that when the existing offline branding provides an issue/conflict for online branding, it might be apt to implement a change for online… more of an adaptation I suppose. Then there’s also a shout for changing it completely to attract a different demographic online (if it exists).

@Paul – Why, thankyou kind Sir! You obviously must have first hand knowledge of how important online branding really is.

By: Paul

Paul — Wed, 18 Mar 2009 10:18:15 +0000

Nice article Ryan (superStar™), the q’s raised over offline / online media branding are indeed thought provoking. I have changed our online media branding 3 times in a 2 years, but I’m still a young start-up and trying to find my feet.

Like the a/txt

By: FionaJ

FionaJ — Tue, 17 Mar 2009 13:42:09 +0000

It’s an interesting point your making about changing the way you brand on and offline. But, isn’t it the whole point of branding to keep the theme running throughout all of your material? Can you expand on a reason why you would change from one to another.

By: Lynne

Lynne — Tue, 17 Mar 2009 09:46:59 +0000

“Having your branding recognised is undoubtedly one of the most sought after aspects of growing a business.”

I remember the first time we were recognised as ‘PoLR’ at an exhibition then afterwards, seeing how many searches started to appear just for our company name! It was great to see people recognising our brand – probably helped along by our business cards that everyone seems to comment on!