PoLR's Featured Blog Posts
  • The true value of good design to your business

    PoLR are always interested to hear of any research that independently shows the importance of design or internet marketing and any facts that can back up what we do! You can imagine our delight at reading a recent report from the design council that showed 30% of businesses now see design ...

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  • Digital 2011 Conference in Glasgow’s SECC

    Digital 2011 Conference in Glasgow's SECC

    Yesterday myself and Calum headed along to the SECC for Digital 2011. It's a 2 day conference (though day 2 is invitation only) which consists of seminars, workshops, networking opportunities and a healthy dose of coffee drinking and eating. The first part consisted of 3 talks followed by a Q&A session ...

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  • Social Media Week 2011 – New York

    Social Media Week 2011 - New York

    I'm a workaholic and I freely admit it so when I was on holiday destined for New York and discovered it was Social Media Week I thought 'oooh, now, I am so going to that'. I logged on (still in the airport and pre-flight at this point) I found a ...

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  • E-commerce survey in the press

    E-commerce survey in the press

    Just a very quick post, but a Google Alert came through this morning that we are quite proud of. Rhodri Marsden of the Independent newspaper noticed our Online Marketing survey and mentioned it and a few of our findings in a central, two-page spread! View Independent article here >> Now as you know ...

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  • Free Guide to Google Analytics

    Free Guide to Google Analytics

    Do you know how much traffic your website is getting and where that traffic is coming from? If not why not? Knowledge is power right? And yet we at PoLR all too often come across websites for businesses which don't have tracking software installed that can give the owner ...

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How to assess if your SEO company are value for money

November 14th, 2011 | Written by

SEO is a complex issue that for some can be difficult to understand completely. Companies buying the services of an SEO can be forgiven for not knowing the ins and out of the process but the general lack of knowledge in the public domain means that it is fairly common for companies to be on the receiving end of an SEO rip off.  How are you to tell the good SEO’s from the bad? With our simple guide, that’s how. This guide will tell you what to look for when choosing an SEO provider and how to then assess if you’re getting value for money. Read more…

SEO and Internet Marketing

Protecting your online reputation

August 28th, 2011 | Written by

The internet is full of opinions, both positive and negative. As a company, how do you protect your reputation online?

It is going to be completely up to you how you want to address comments, particularly those which may veer towards the negative. What many companies do now (as compared to a few years ago) is to bring the criticism to light and show that they are actively trying to make improvements and that the comments have been taken on board. This shows a more human, personable side to your business and shows that you are committed to positive change. Read more…

SEO and Internet Marketing

The Internet in your Pocket: Mobile Web

August 15th, 2011 | Written by

With more Smartphones being sold now than ever, more and more people are taking the Internet on the move. You can access the internet almost anywhere, provided you have a mobile data or wi-fi connection available.

What proportion of Internet users are accessing the internet via mobile devices? And what browsers are they using to do so?

Looking at the most up to date (at time of writing) statistics from StatCounter, it shows that 7.02% of web use comes from mobile browsers. Read more…

Web Design

The Development of Advertising

August 8th, 2011 | Written by

The Internet is being used more and more by people everyday and as a result, advertisers are jumping on board and advertising their products and services online.

Let’s face it – it’s nothing new. Online advertising has been around for years but in the last couple of years it has become far more prominent, and there are more ways in which to advertise online than previously.

Online advertising traditionally comprises of banner adverts, often animated. However, it has grown into so much more than that. Read more…

SEO and Internet Marketing

Browser Wars: Which Internet Browser Wins?

July 28th, 2011 | Written by

When it comes to internet browsers, we all have our favourite, or at least one that we use more often than others. Maybe it’s the functionality, the ability to customise toolbars, or perhaps it’s just what came with our computer and we’ve decided to settle for it. At the end of the day, our internet browser serves the same purpose. And that purpose is all in the name, really. Read more…

Web Design

eCommerce Expo Manchester 2011 – Part 2

July 1st, 2011 | Written by

It’s here fear not, the long awaited (ahem ok I decided myself that it was) second installment of my travels to Manchester for the 2011 eCommerce Expo. I did say I would have this up a couple of Fridays ago and although in theory it’s late it is still up and it is a Friday so….

Anyway, just to recap the eCommerce Expo was held in Old Trafford football stadium and I have to say having little to none real interest in football and losing my other half to the beautiful game multiple times a week I was still very excited to be there. It is absolutely huge and also there enjoying the stadium and all it has to offer multiple international school trips making the cafe and restaurant busy to say the least. The expo was held to ‘meet all of our ecommerce, advertising and marketing needs.’ It was however mostly focused on selling online and the ecommerce side of things as opposed to marketing and advertising in saying that they do of course have an important part to play in ecommerce. Read more…

E-commerce, Team News