June 1st, 2011 | Written by Lisa
“would you like to go to Manchester for the Ecommerce Expo on Thursday Lisa?”
“Would I? Em yeah…!”
“Great the train to Preston leaves Glasgow Central at 5.40am.”
“eekk!”
Brilliant my first company trip away to an interesting and exciting sounding exhibition in Old Trafford football stadium no less; I was very excited. Even the thought of getting up at 4am and getting home at midnight couldn’t deter me…no way. I was a little apprehensive of how the world looked at that time of the morning. Would I be able to function normally? Would I be able to speak? Just about was the answer to those two questions! So off Calum and I sped on the 5.40 train from Central full of anticipation with the amount of new knowledge we were going to came back with and have at our disposal when the time came for dazzling with our E commerce know how. Read more…
Industry News, Team News ecommerce, manchester, Marketing, mobile ecommerce, multi-channel ecommerce, technology
May 13th, 2011 | Written by Guest
Google is the most visited website on the Internet. Fact.
Approximately 80% of new website traffic is discovered via search engines. Also fact.
As a result, Google is the place to be if you are wanting your website to be discovered. There are various ways to ensure your website lists in Google’s search results. You have the option of SEO (Search Engine Optimisation) or PPC (Pay Per Click). Both of these options can be incredibly useful, but how do you choose which one to focus on? Should you choose just one or should you combine both? Read more…
SEO and Internet Marketing
Yesterday myself and Calum headed along to the SECC for Digital 2011. It’s a 2 day conference (though day 2 is invitation only) which consists of seminars, workshops, networking opportunities and a healthy dose of coffee drinking and eating.
The first part consisted of 3 talks followed by a Q&A session then 3 further talks followed by another Q&A session. Read more…
Team News
March 31st, 2011 | Written by Lisa
Let me just throw some facts at you straight away and promise you won’t be blown away by them and will hang around to read the rest of the article…ok? The following statistics were taken from a BBC news article regarding advertising spend in the UK
The internet now accounts for a quarter of all advertising spending in the UK, according to figures.
Wait for it that’s not all…
They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. Read more…
Industry News, SEO and Internet Marketing, Social Media
We were recently at the American Museum of Natural History and prior to going we’d heard stories of how you need loads of time or umpteen visits to see everything. We had about 3 hours so were keen to make sure we saw everything we could and not miss the good bits – if you’ve every watched Night at the Museum than you’ll know there’s certain exhibits that you just wouldn’t want to miss! Read more…
Social Media
I woke on Sat morning to news on the radio that from the 1st March the Advertising Standards Authority (ASA) will be giving Internet users the ability to complain about advertising on commercial websites.
The ASA will be able to react to anything on a commercial website or indeed any space that is under the companies control (including Facebook, Twitter etc) that is deemed to be marketing.
“From March 1st, the ASA’s online remit will be extended to cover marketing communications on organisations’ own websites and in other non-paid-for space under their control.”
So for example, if a company claims on their website that they will guarantee you a No. 1 position in Google (which can’t be done – No one can guarantee a #1 ranking on Google) then the ASA will be able to challenge that claim. Exciting times I feel. Read more…
Industry News
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