Let me just throw some facts at you straight away and promise you won’t be blown away by them and will hang around to read the rest of the article…ok? The following statistics were taken from a BBC news article regarding advertising spend in the UK

The internet now accounts for a quarter of all advertising spending in the UK, according to figures.

Wait for it that’s not all…

They show that the value of online advertising grew by 12.8% in 2010, breaking through the £4bn barrier. Read more…

Industry News, SEO and Internet Marketing, Social Media

We were recently at the American Museum of Natural History and prior to going we’d heard stories of how you need loads of time or umpteen visits to see everything. We had about 3 hours so were keen to make sure we saw everything we could and not miss the good bits – if you’ve every watched Night at the Museum than you’ll know there’s certain exhibits that you just wouldn’t want to miss! Read more…

Social Media

I woke on Sat morning to news on the radio that from the 1st March the Advertising Standards Authority (ASA) will be giving Internet users the ability to complain about advertising on commercial websites.

The ASA will be able to react to anything on a commercial website or indeed any space that is under the companies control (including Facebook, Twitter etc) that is deemed to be marketing.

“From March 1st, the ASA’s online remit will be extended to cover marketing communications on organisations’ own websites and in other non-paid-for space under their control.”

So for example, if a company claims on their website that they will guarantee you a No. 1 position in Google (which can’t be done – No one can guarantee a #1 ranking on Google) then the ASA will be able to challenge that claim. Exciting times I feel. Read more…

Industry News

I’m a workaholic and I freely admit it so when I was on holiday destined for New York and discovered it was Social Media Week I thought ‘oooh, now, I am so going to that‘. I logged on (still in the airport and pre-flight at this point) I found a talk that I liked the look of and signed up. The fact it was hosted in the Google Science and Technology Centre was a bonus too. Read more…

Social Media

“CAN’T WAIT FOR MY NEW RANGE ROVER..!!!”

Seriously I’m the same we all are aren’t we can’t wait to drive our new ‘rangeys’ as us in the know call them.

“Lisa…..? Wake up you’ve got a blog post to write!”

Back to reality, my previous reference comes from UK fashion designers Henry Holland’s Twitter as he may or may not have been though probably was given a Range Rover to drive and tweet about. Which when talking to the Mail on Sunday Range Rover confirmed that this was the case. Read more…

Industry News blogging, PR, Sponsorship, twitter

The PoLR blog was lucky enough to secure an interview with Ali Hutcheson of Woods Noble Media, who kindly agreed to answer some questions for us. Woods Noble Media specialise in producing quality video and audio for businesses or those who require the service of multimedia specialists. With over a decades experience in television and radio production as well as spending time working as a journalist for one of the largest corporations in the UK namely the BBC; Ali brings to Wood Noble media a solid technical background in multimedia production but also a profound knowledge of how to communicate in business. Read more…

Interviews facebook, interviews, Marketing, multimedia, social media