RotW : Accessories
Accessorising your website – Calum Macleod
Just like an outfit needs the right accessories. Your site can be missing its potential without some crucial accessories. When you buy an ecommerce cart remember that there are a lot of established online shops out there already. To stand you need the right accessories. You need a design that stands up against the major brand name retailers as these are often who you will be competing with. Your competitors will be making their sites stand out in Google by getting lots of links from other sites. Another great accessory is content. Think of it like having a conversation with the search engines. If you’ve got a lot to say then Google is more likely to want to listen to you and recommend what you say to others. Links are the ultimate accessory to your site as they spell out to Google that your site is popular. And in the end its all just a popularity game.
Accessorising WordPress – Lynne Foster
With the new update to WordPress just released (2.8) I thought it was time for a wee post following on from my WordPress 2.7 post. I’ve had plenty of time to use this version and have grown to love its ease of use but my favourite thing about it has got to be the plugin manager. In days gone by, messing about with plugins was a hassle. Sourcing, uploading and installing all took time and was a pain in the bum. With WordPress nowadays it’s simple to browse and install plugins in a fraction of the time allowing you to accessorise your site to your heart’s content. I’ve not tried out 2.8 yet but am eager to get started on that this evening. I wonder what gems it will throw into the equation this time…?
Accessories increasing e-commerce sales – Ryan Carlton
The most important element of an e-commerce website (for the owner), at the end of the day, is profit. How you arrive at this profit and how much is produced is the key. We’ve done many posts on the importance of SEO to get traffic to your website and then the importance of conversion once they get there.
What about when they have actually converted and are now in the position of buying from your wesbite?
This is usually where the profit can be increased. You have a customer buying a product from you, there is a straightforward transaction and seemingly everything has worked out the way you wanted it to. But maybe you could have sold them some more products?
If you’re e-commerce website it built intelligently enough then it should be able to cope with cross selling and upselling related products. These can be related to the item, accessories for the item or even just to let the customer know that people who bought item A also bought item B.
Thinking logically about the behaviour of your customers on your e-commerce website will enable you to maximise the individual spend and, in the end, profitability.
Related posts:
Join the web and internet marketing chat