SEO confusion but PoLR can help! – Calum Macleod:

It could be very easy to feel discombobulated while working in SEO. There are so many factors to running an SEO campaign that it can be very easy to get pushed and pulled by the different tasks. The number of important aspects of running a campaign whether its tweaks to a site or starting with a full build can amount to many. It’s important to focus on the time specific jobs when dealing with search engines. If you don’t have a site live yet then the most important thing is to get some content up and indexed so that you can gain trust from the engines. If your site has been up for a while then it needs to have the on page factors addressed before you start hunting for links. There is much to do before getting into more specific seo such as page rank sculpting. There is a lot to juggle but if you address each factor based on its timely importance it’s easier to avoid discombobulation. If running your own seo campaign is leaving you discombobulated contact us for a free website health check.

Short and to the point – Lynne Foster

We were talking in the office the other day about an e-mail that had been received. It ended a sentence with ‘let’s get this show on the road’ as in, ‘I happy with that design, let’s get this show on the road’. We were discussing whether there was a need for excessively descriptive emails and whether they just served to discombobulate the reader. On the flip side of the argument was Calums distress at single word email responses such as ‘done’ in response to a request (which I am very guilty of and I think…could have been a dig at me ). But in these fast moving times when everything needed done yesterday, which is more annoying to receive? An email that you need a dictionary and an hour to decipher or a straight to the point, one word, assertive answer!? My vote is with the latter.

Explaining SEO – Ryan Carlton

You have to keep to the subject when explaining SEO to clients, I find. There are such varied knowledge bases out there about it that most of the time it’s better to explain it in ‘lay’ terms as opposed to getting involved in industry jargon with a client who may be completely discombobulated with your attempts to explain the process.

If you can keep it simple and enable them to understand what they get out of it, then it can seem simple enough for them to make the decision. Confusing them probably isn’t the answer.

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