RotW : Serendipity
A week seems to pass incredibly quickly in the PoLR offices and it doesn’t feel like five minutes since we were looking for random words last week for this new blog theme. Well, five minutes have indeed passed (more like 7 days) and it’s time for take two.
This weeks bit of Friday fun comes from Craig Dearden (@thegreenwelly) with the suggestion of ‘serendipity’.
Incidentally, in 2004 serendipity was voted one of the top 10 most difficult to translate English words. So lets see if we can translate it to Geek…
A serendipit’ilisciuos moment – Lynne
As a designer it is possible to find inspiration everywhere from magazine layouts, photos and even *ahem* the kitchen sink! Sometimes though, no matter what the resources, a designer can hit a blank. It happens to all of us at some point and can be a real downer especially when a deadline is involved.
The best way round it that I have found it to get away from the computer and do something else and preferably something unrelated to the task at hand. This is a great way to relax the mind and get creative juices flowing again (it’s like a mini-mini holiday!). The added bonus with this is that with the task in the back of your mind you are more than likely to hit on a design idea when your not looking for it. Like finding a lost earring when you’re looking for your lost car keys!
Now, that’s what I call serendipity (or a serendipit’ilisciuos moment) – discovering a design solution when you least expect it – bliss.
The serendipity of getting the pitch right? Not a chance… – Ryan
Sometimes when talking a client through their Online Marketing Strategy at the very beginning, it is important to try to gain the client’s confidence about our approach and understanding of their specific marketplace. This gives them the peace of mind that they can be promoted online for the correct terms and also that we understand the mindset of one of their customers to give the best chance of conversion.
You can see a change in a prospective client’s attitude when you’ve said something to them that clearly defines that you’ve put a bit of effort into what they do and that you have a realistic grasp of the task at hand. It feels good when this happens as you can finally take things a stage further in the planning of the project. Some might say that this is down to the serendipity of finding the correct angle to approach them, I would say it’s a lot less down to luck and more to do with the research we put in beforehand and our existing industry knowledge.
Related posts:
Join the web and internet marketing chat