Analysing your website’s traffic can quite quickly become an obsession. The most obvious aspect people look at would be the number visitors coming onto the site, but there is far more information than that available to the budding website analyst.

Being able to identify whom your average customer is would be a good start. There are different analytical packages available, however, we at PoLR prefer to use Google Analytics. Good analytic software will provide you with an exponential amount of information about your visitors; how many there were, how long they stayed on the site, where in the world they came from, the amount of pages viewed, average page views, average time on site, how they got to the website (search engine, direct or referral), comparisons against previous days/months/years and also if the browser left the website straight away without navigating to any other pages in the website – this is known as the ‘Bounce Rate’. Read more…

SEO and Internet Marketing bounce rate, google analytics, SEO and Internet Marketing