“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006)

Taking the above statement into consideration gives some idea of the importance of having a good logo for your business. You and your logo shall become inseparable, it will be on all your business cards that you hand out to potential clients or contacts, it will be on all your signage, it will be your letterhead, it will be on all your promotional products, and of course it may be on your own product. A lot of factors have to be taken into consideration when designing your logo, as you can see your logo and you should have a long and fruitful friendship. Read more…

Branding Branding, design, logos

Here’s a strange one.  Starbucks have recently taken one of their outlets in Seattle and debranded it so that it looks like more of an independent coffee shop. Why would they be doing this?  Well, once you’ve built up a brand you will have built up an expectation of the value of that brands products. By debranding Starbucks hope to  appear less expensive and perhaps entice a few more people through their doors. Read more…

SEO and Internet Marketing Branding

I was reading the updated Design Council’s Impact of Design on Business report today and as always, found an area that was of particular interest. Its findings related to the value of design to business and the impact that design can allow a company to have with their pricing structure. Read more…

SEO and Internet Marketing Branding

I was reading an article the other week that gave advice on designing websites for women. It claimed that a pink, pretty site with lots of images and obvious calls to actions were what was required to keep women amused online. I found the article quite condescending, I’m female and have never been into anything girlie and pink and kind of resent the stereotype (and hate even more that it was written by a woman). Read more…

Branding Branding, Web Design

I’m a massive fan of the Apprentice and Sr’Allan and I watch with glee every week to see whether the contestants will attempt to sell cheese to France or E-numbered up lollies to kids or anything else that would be deemed car-crash TV. It’s fun to watch and to imagine you’d do it differently.

This week however, took the biscuit. Read more…

Client Articles, Web Design Branding, Web Design

I was recently reading through a friends university marketing notes and one point leapt out at me. It’s an obvious one, when you think about it, but still one that can be incredibly hard to explain (and be believed). It’s the fact that marketing does not have to lead directly to a sale. Like I said, obvious.

Granted, everytime anyone undertakes a marketing campaign the end hope is that it will result in at least a sale or two but my point is that it’s not the be all and end all.

When you think of marketing it’s very easy to think of it in terms of revenue brought back in and leads you to measuring marketing success by direct sales. After all, if an advert costs £10 and brings in £10 of sales then it’s paid for itself and if it brings in £20 then it’s been a success hasn’t it? Read more…

Branding Branding, Marketing