In aid of researching which items were most desired online we quizzed our survey participants about what they buy on ‘tinternet. We were interested in seeing whether the most common items were at the lower end of the budget (and what that budget is) or whether people regularly shopped online for items such as cars! Read more…
Being able to find out what people are generally using the Internet for is an invaluable resource for PoLR. It allows us Internet Marketers to analyse the data and use it to our advantage when marketing your website online. For example, to tailor your products and services to reach your specific target demographic in a more imaginative or round-about way. Take this for an example, if 73% of people are using social networking websites, then this could be a great avenue for advertising your online shop. Even better if your shops products are aimed at the largest demographic of social networking site users (currently 25-34 year olds). Read more…
With Winter almost upon us it’s time to think towards the Xmas market and get your website or e-commerce site ‘blinged up’ for the festive season ahead.
Christmas offers one of the most lucrative times for e-commerce shops and what better way to make it appealing to the Christmas shoppers than to embrace the festive spirit and throw some Santa’s at it’s design! Why stop at Christmas? Halloween is close so why not embrace every festival and holiday throughout the year and see how it improves the freshness of your site. Read more…
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