“People make up their minds within 90 seconds of their initial interactions with a product.” (Singh 2006)

Taking the above statement into consideration gives some idea of the importance of having a good logo for your business. You and your logo shall become inseparable, it will be on all your business cards that you hand out to potential clients or contacts, it will be on all your signage, it will be your letterhead, it will be on all your promotional products, and of course it may be on your own product. A lot of factors have to be taken into consideration when designing your logo, as you can see your logo and you should have a long and fruitful friendship. Read more…

Branding Branding, design, logos

We love lists on our blog and with the office being so manic this week we have a bit of a cheat/easy post where we’ve decided to expand on our Blog Block post and list 15 random places to gain inspiration and ideas for those days when the ideas just won’t flow.

We have sectioned our list into three – People, Places and Actions so here we go with 15 Random Sources of Inspiration. Read more…

Lists and Stuff blogging, design

Creativity is an important factor in designing graphics and websites. There can be days when creative juices don’t seem to flow however. In it’s inherent nature creativity is something that you can’t pin down but there are things that can be done to nurture a creative side. Read more…

Web Design creativity, design

PoLR are always interested to hear of any research that independently shows the importance of design or internet marketing and any facts that can back up what we do!

You can imagine our delight at reading a recent report from the design council that showed 30% of businesses now see design as integral to their companies’ success, an increase from 15% from three years previously. Read more…

Industry News corporate identity, design, website redesign