Following on from our other research into users buying behaviour online we decided to compare online v’s offline buying.
Our interest was sparked as to how many of our participants had looked online then bought instore versus looking instore and buying online. Also, why did they not follow on with the purchase online? Read more…
After our ‘Forming a form‘ series, we decided to incorporate into our survey a section on issues users have encountered when completing an Internet purchase and whether that led to them abandoning an online purchase. Our previous research through Google told us that users have most frequently abandoned an online purchase due to shipping charges being too high or unexpected and we wanted to see if this was the case for our participants. Read more…
A little about Emoni
We’re please to say that our favourite handbag designers have just put their wesite live. Emoni use vintage fabrics and materials to create their uniquely designed fabric bags. As the materials are vintage they often have very short runs of bags which means the chances of you seeing someone else with the same design is minimal! Read more…
For a vast number of retail businesses an E-commerce application as part of their website (if not the primary function) is essential. It is very difficult, however, to understand if a development team is capable from a customer’s point of view. The problem with E-commerce development and programming in general is the majority of people don’t have a good knowledge of it, thus, it is very difficult to spot when developers are ‘bluffing’ or whether they can actually deliver what you need. To this end we have gathered together a quick 10 questions that might help you get a feel for your development team. Read more…
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