“would you like to go to Manchester for the Ecommerce Expo on Thursday Lisa?”

“Would I? Em yeah…!”

“Great the train to Preston leaves Glasgow Central at 5.40am.”

“eekk!”

Brilliant my first company trip away to an interesting and exciting sounding exhibition in Old Trafford football stadium no less; I was very excited. Even the thought of getting up at 4am and getting home at midnight couldn’t deter me…no way. I was a little apprehensive of how the world looked at that time of the morning. Would I be able to function normally? Would I be able to speak? Just about was the answer to those two questions! So off Calum and I sped on the 5.40 train from Central full of anticipation with the amount of new knowledge we were going to came back with and have at our disposal when the time came for dazzling with our E commerce know how. Read more…

Industry News, Team News ecommerce, manchester, Marketing, mobile ecommerce, multi-channel ecommerce, technology

“It’s nearly CHHHHHRRRISTMMMASSS!”

Doesn’t quite have the same ring to it does it? Anyway it is nearly Christmas whether we like it or not the Christmas trees are creeping up, the mince pies have settled into their place on the supermarket shelves and there are a plethora of ‘best of’ and ’101 greatest hits’ available to buy and download. Us mere mortals are just beginning to notice the commencement of the Yuletide frenzy but the retailers will have been preparing for this since last Christmas. So what are you waiting for?! Read more…

E-commerce Christmas, ecommerce, ecommerce statistics, free PoLR ecommerce guide, UK online spend

When Woolworths closed its 800 stores last year it made the recession hit home to many. This was a retail outlet that had been on the U.K. high street since 1909. The company had been struggling to fight off competition from Tesco and Asda who had increased their range of products to cover most items that Woolworths carried. Read more…

SEO and Internet Marketing ecommerce, recession

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Random of the week ecommerce, wordpress plugins

A lot of our clients for SEO are Ecommerce websites. Not all of them by any stretch of the imagination, but a fair old percentage. The thing about Ecommerce is that you pretty much know the success of an Intenet Marketing campaign by the sales increase enjoyed. This is mostly the case, arguably you could say that the traffic increased Tenfold but the sales actually dipped, so the conversion of the website let the side down. Thankfully though folks, this isn’t the way we work at PoLR. Read more…

E-commerce ecommerce, internet marketing, SEO and Internet Marketing

We previously carried out an e-commerce survey where we touched on users feelings over third party payment gateways (such as Paypal etc) and the security of buying online. We concentrated on how much users knew about third party gateways, whether they were trusted and what they looked for to show an e-commerce website is secure. Read more…

E-commerce ecommerce, online shopping