We were looking over analytics today and were amused by a few surprises it threw up. First were the ‘Nasty Chewbacca’ and ‘using term loosely’ searches that led people to our website and the second was the unwavering insistence from a company to use hidemyass to access our website. Read more…
Since we launched our Mask Photography Competition we have been having some fun with areas of Google Analytics (GA) that we previously hadn’t paid too much attention to. The reason for this is that we were curious (read: nosey) to find out more about who was visiting our site to see how our marketing campaign is coming along. Read more…
Analysing your website’s traffic can quite quickly become an obsession. The most obvious aspect people look at would be the number visitors coming onto the site, but there is far more information than that available to the budding website analyst.
Being able to identify whom your average customer is would be a good start. There are different analytical packages available, however, we at PoLR prefer to use Google Analytics. Good analytic software will provide you with an exponential amount of information about your visitors; how many there were, how long they stayed on the site, where in the world they came from, the amount of pages viewed, average page views, average time on site, how they got to the website (search engine, direct or referral), comparisons against previous days/months/years and also if the browser left the website straight away without navigating to any other pages in the website – this is known as the ‘Bounce Rate’. Read more…
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