We at PoLR often find that customers can get a bit confused as to what is where on a page of search results. If you are looking to get an SEO campaign run on your behalf it’s important to know what you’re getting out of it and for that you need to be familiar with the different results. By acquiring a basic knowledge of what the different types of search results are it should be easier to avoid getting scammed by companies who promise page one results within 24 hours (usually they’re offering PPC and not organic rankings).
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SEO and Internet Marketing internet marketing, Online Marketing, SEO and Internet Marketing

I’m sure we all get the spam emails from companies making outrageous claims about guaranteeing top positioning in Google for next to nothing in terms of cost. Hopefully most of us realise that the offer is a bit of a misnomer and isn’t really going to pay the dividends it promises – it’s literally too good to be true. Read more…

SEO and Internet Marketing internet marketing, SEO and Internet Marketing, SEO and Internet Marketing

SEO is obviously a newish phenomenon… kind of. So what were the equivalent techniques or roles back in the day that we could compare to current SEO techniques or tools? Here’s a wee tongue-in-cheek look at 10 we came up with (please note that some terminology may appear to be risque, but are actual used terms in the insustry and aren’t meant to cause offence): Read more…

Lists and Stuff internet marketing

1800 Flowers has recently added a new dimension to it’s Facebook page – the ability to purchase their services (in this case flowers) via their Facebook app. Users can browse the bouquets for sale, purchase and send all from within Facebook (and without having to visit the 1800 Flowers website). Once you are on their page you will notice a tab called Shop! click on that and you can start shopping. Read more…

E-commerce internet marketing, social networking

A lot of our clients for SEO are Ecommerce websites. Not all of them by any stretch of the imagination, but a fair old percentage. The thing about Ecommerce is that you pretty much know the success of an Intenet Marketing campaign by the sales increase enjoyed. This is mostly the case, arguably you could say that the traffic increased Tenfold but the sales actually dipped, so the conversion of the website let the side down. Thankfully though folks, this isn’t the way we work at PoLR. Read more…

E-commerce ecommerce, internet marketing, SEO and Internet Marketing

Advertisers have been paying for and subsidising our media for years. Television ads pay for our tv and radio (apart from the draconian BBC) and magazines and newspapers cost less because of the adverts within. So a big thank you to the advertisers because they’ve been spending all that money without a lot of proof of its effectiveness. Read more…

Industry News, SEO and Internet Marketing internet marketing