OK, OK, the title was a pathetic attempt at a twist on a phrase, we’ve heard the phrase that Content is King so much and we were trying to find a different way to say it!?

So, if you can excuse the title for a moment then we will move swiftly to the point of this post. Recently we’ve been asked on several occasions why content can’t just be copied or taken from other websites. Read more…

SEO and Internet Marketing internet marketing, SEO and Internet Marketing

PoLR have recently had a great deal of interest on some research we are carrying out courtesy of Facebook. Because of the success we have become even bigger fans of social networking to drive traffic to a website. On the back of this success, we have put together 5 simple tips that you can do yourself to market your business online using a selection of our favourite social networking platforms. Read more…

SEO and Internet Marketing internet marketing, social networking

Pay per click (PPC) is a form of advertising where a fee is paid for every click through (or visitor) that is sent to your website via advertising on another website. It is often seen in the form of image adverts on blogs, forums or search engines.

In search engines such as Google, the PPC search results are the results on the right hand side, as in the diagram below. These differ from the organic search results (the main set of results on the left) in that they have paid to be there and bid a value on their particular keywords/phrases to buy their position. It is this ‘buying’ reason that often hears it referred to as cost per click (CPC). Read more…

SEO and Internet Marketing internet marketing, pay per click, ppc campaign

So, you’re deciding to go for an SEO campaign to drive traffic to your website and business to your company. The inevitable question in your mind is going to be “”How much will this cost me?”. Well much as we can’t give you a definitave answer without knowing your market, what we have below is a guide to show you where the costs are derived from (and not just plucked out of thin air!). Read more…

SEO and Internet Marketing internet marketing, search enging marketing, seo costs

A report was published today by the Office for National Statistics showing that internet access in the home is on the increase. It states that so far in 2008, 16 million UK households have internet access which is an increase of just over 1 million form 2007. Also, up from 51% to 56% is the number of households with access to a broadband connection. Read more…

E-commerce ecommerce providers, internet marketing, online shops, selling online