We recently undertook a pilot survey on the subject of e-commerce usage and opinions. The survey took place over the course of two weeks and allowed us to gain some valuable insights into how different aspects of e-commerce can be perceived by users.

When designing the survey we thought long and hard about its delivery. We finally settled on a purely online survey to get results from those who are already Internet users, to find out what their motivations are for buying (or not buying) online. Read more…

E-commerce ecommerce usage, Internet Usage