“would you like to go to Manchester for the Ecommerce Expo on Thursday Lisa?”

“Would I? Em yeah…!”

“Great the train to Preston leaves Glasgow Central at 5.40am.”

“eekk!”

Brilliant my first company trip away to an interesting and exciting sounding exhibition in Old Trafford football stadium no less; I was very excited. Even the thought of getting up at 4am and getting home at midnight couldn’t deter me…no way. I was a little apprehensive of how the world looked at that time of the morning. Would I be able to function normally? Would I be able to speak? Just about was the answer to those two questions! So off Calum and I sped on the 5.40 train from Central full of anticipation with the amount of new knowledge we were going to came back with and have at our disposal when the time came for dazzling with our E commerce know how. Read more…

Industry News, Team News ecommerce, manchester, Marketing, mobile ecommerce, multi-channel ecommerce, technology

The PoLR blog was lucky enough to secure an interview with Ali Hutcheson of Woods Noble Media, who kindly agreed to answer some questions for us. Woods Noble Media specialise in producing quality video and audio for businesses or those who require the service of multimedia specialists. With over a decades experience in television and radio production as well as spending time working as a journalist for one of the largest corporations in the UK namely the BBC; Ali brings to Wood Noble media a solid technical background in multimedia production but also a profound knowledge of how to communicate in business. Read more…

Interviews facebook, interviews, Marketing, multimedia, social media

Anyone err, anyone want to join me?
The act of trying to receive free SEO for a share in the profits of a, most commonly, ecommerce website.

Let’s have a look at what this idiot did, in America.
Viral marketing through humour….We’ve all had random video sent to us by a friend or family member, usually a face plant skateboarder or granny driving into a cafe driving an SUV with a prescription windscreen. Read more…

SEO and Internet Marketing Marketing, website design

I was recently reading through a friends university marketing notes and one point leapt out at me. It’s an obvious one, when you think about it, but still one that can be incredibly hard to explain (and be believed). It’s the fact that marketing does not have to lead directly to a sale. Like I said, obvious.

Granted, everytime anyone undertakes a marketing campaign the end hope is that it will result in at least a sale or two but my point is that it’s not the be all and end all.

When you think of marketing it’s very easy to think of it in terms of revenue brought back in and leads you to measuring marketing success by direct sales. After all, if an advert costs £10 and brings in £10 of sales then it’s paid for itself and if it brings in £20 then it’s been a success hasn’t it? Read more…

Branding Branding, Marketing

Our diamond of the week takes the form of a marketing stunt by Bebo and RDF Digital. They decided to get a group together with the aim of sending 500 messages into space towards Gliese 581c. The idea is that any inhabitants of this planet will receive, understand and reply to the message in the lifespan of the Bebo contributors (2050). The message was beamed off in October 2008 and has 119 trillion miles to travel – so about 20 years (just shy of the time it takes to travel from Junction 26 to 16 of the M8 in rush hour). Read more…

Diamond of the week Marketing, social networking

We have now uploaded our competition finalists for the ‘Show Us Your PoLR Mask’ competition.

There are some fantastic entries up there so pop along and cast your vote at www.polr.co.uk/mask.

Voting is open for the next week so check back here next Tuesday for the announcement of the winner!

Team News competition, Marketing