We at PoLR often find that customers can get a bit confused as to what is where on a page of search results. If you are looking to get an SEO campaign run on your behalf it’s important to know what you’re getting out of it and for that you need to be familiar with the different results. By acquiring a basic knowledge of what the different types of search results are it should be easier to avoid getting scammed by companies who promise page one results within 24 hours (usually they’re offering PPC and not organic rankings).
Read more…

SEO and Internet Marketing internet marketing, Online Marketing, SEO and Internet Marketing

So here we are at the end of my first week in PoLR and it is time for my very own blog entry! I first contacted PoLR in May asking if there would be any possibility for me to gain some work experience in online marketing and search engine optimisation (SEO), which PoLR specialise in. Much to my delight they replied and offered me a months work placement, which I hastily accepted.Read more…

Team News Online Marketing, SEO and Internet Marketing

Email marketing can often be overlooked in terms of importance to a business Not only is it important for shouting about products and services to try and encourage a sale, it’s also great for customer service and press releases to keep your customers up to date with your businesses developments.

An email census released in March by Econsultancy (sponsored by Adesta) found that 78% of the 1000 respondents rate email as being excellent or good in terms of return on investment (ROI). The same report found that 54% of the responding organisations send a minimum of 50,000 emails each monthRead more…

SEO and Internet Marketing email marketing, Online Marketing

First and foremost – what is viral marketing?

Viral marketing referrs to the online marketing of your brand or product through repetitive exposure to an advert, promotion etc via social networks. Your viral campaign can take the form of a Flash game, competition, video…basically anything that has gimmicky appeal to your target demographic and will (hopefully) spread like the flu.Read more…

SEO and Internet Marketing Online Marketing, social networking

We’ve been blogging recently about the benefits of marketing and advertising through the recession. It has been reported time and time again that keeping up advertising during a recession will stand you in good stead once everything starts to improve.Read more…

SEO and Internet Marketing digital marketing, Online Marketing

It is human nature to batton down the hatches and squirrel away any spare cash during a tough economic time however, there have been a whole host of studies and reports that give advice to the contrary in terms of advertising your business.

Further to our post Advertising during a recession – The Kellogg’s way, we have a few more examples for you of companies who have seen success and increased sales by advertising during a recession.Read more…

SEO and Internet Marketing internet marketing, Online Marketing