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	<title>Web development, SEO and Online Marketing by PoLR &#187; Online Marketing</title>
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		<title>Anatomy of a Google search result</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/anatomy-of-a-google-search-result/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/anatomy-of-a-google-search-result/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 13:55:51 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[We at PoLR often find that customers can get a bit confused as to what is where on a page of search results. If you are looking to get an SEO campaign run on your behalf it&#8217;s important to know what you&#8217;re getting out of it and for that you need to be familiar with [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>My first week at PoLR &#8211; Lisa Robin</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/lisa-robin/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/lisa-robin/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 09:54:58 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Team News]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO and Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=3479</guid>
		<description><![CDATA[So here we are at the end of my first week in PoLR and it is time for my very own blog entry! I first contacted PoLR in May asking if there would be any possibility for me to gain some work experience in online marketing and search engine optimisation (SEO), which PoLR specialise in. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Reach your market with an email campaign</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/reach-your-market-with-an-email-campaign/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/reach-your-market-with-an-email-campaign/#comments</comments>
		<pubDate>Mon, 29 Jun 2009 08:37:04 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=3334</guid>
		<description><![CDATA[Email marketing can often be overlooked in terms of importance to a business Not only is it important for shouting about products and services to try and encourage a sale, it&#8217;s also great for customer service and press releases to keep your customers up to date with your businesses developments. An email census released in [...]]]></description>
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		<title>Internet Marketing – Can I do it myself.</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/internet-marketing-%e2%80%93-can-i-do-it-myself/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/internet-marketing-%e2%80%93-can-i-do-it-myself/#comments</comments>
		<pubDate>Tue, 12 May 2009 09:25:09 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2764</guid>
		<description><![CDATA[It&#8217;s a common scenario that when online marketing clients become more aware about what is involved in an SEO campaign they may think about bringing it in-house. This is understandable as companies need to make the most of their budgets but I thought I&#8217;d give a few reasons why you might want to pay a [...]]]></description>
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		<title>Viral marketing with sheep and chickens</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/viral-marketing-with-sheep-and-chickens/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/viral-marketing-with-sheep-and-chickens/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 15:25:38 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=2161</guid>
		<description><![CDATA[First and foremost &#8211; what is viral marketing? Viral marketing referrs to the online marketing of your brand or product through repetitive exposure to an advert, promotion etc via social networks. Your viral campaign can take the form of a Flash game, competition, video&#8230;basically anything that has gimmicky appeal to your target demographic and will [...]]]></description>
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		<title>Why undertake a digital marketing campaign in 2009?</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/why-undertake-a-digital-marketing-campaign-in-2009/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/why-undertake-a-digital-marketing-campaign-in-2009/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 12:52:48 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=1756</guid>
		<description><![CDATA[We&#8217;ve been blogging recently about the benefits of marketing and advertising through the recession. It has been reported time and time again that keeping up advertising during a recession will stand you in good stead once everything starts to improve. To recap, you can view a few of our previous posts here: The value of [...]]]></description>
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		<title>Why continue advertising during a recession?</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/advertising-during-recession/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/advertising-during-recession/#comments</comments>
		<pubDate>Fri, 20 Mar 2009 09:11:11 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=1800</guid>
		<description><![CDATA[It is human nature to batton down the hatches and squirrel away any spare cash during a tough economic time however, there have been a whole host of studies and reports that give advice to the contrary in terms of advertising your business. Further to our post Advertising during a recession &#8211; The Kellogg&#8217;s way, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>10 More Random Marketing Ideas! by Sophia Schwan</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/marketing-ideas/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/marketing-ideas/#comments</comments>
		<pubDate>Fri, 13 Mar 2009 09:40:06 +0000</pubDate>
		<dc:creator>Guest</dc:creator>
				<category><![CDATA[Lists and Stuff]]></category>
		<category><![CDATA[cheap marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=1257</guid>
		<description><![CDATA[If you haven&#8217;t been able to choose from the previous (amazing) marketing ideas we&#8217;ve posted, there are more coming you&#8217;re way in just a few sentences. The choice is pretty broad ranging from some more conventional ideas (with a twist) to some pretty wacky ones you might shake your head at immediately. Well stop that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Interview : Wendy McDougall &#8211; 9-20 Recruitment</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/interview-wendy-mcdougall-9-20-recruitment/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/interview-wendy-mcdougall-9-20-recruitment/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 09:12:05 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[it recruitment]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=1458</guid>
		<description><![CDATA[Wendy McDougall is owner of the award winning IT recruitment specialist 9-20 Recruitment and the online IT community 9-20 network. With over 10 years in the recruitment industry and the bulk of that time being spent within IT recruitment, Wendy is at the forefront of the industry in Scotland. 9-20 Recruitment set’s itself apart from [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>So you think you&#8217;re cuil?</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/so-you-think-youre-cuil/</link>
		<comments>http://www.polr.co.uk/online-marketing/index.php/so-you-think-youre-cuil/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 14:43:10 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[cuil]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[search engines]]></category>

		<guid isPermaLink="false">http://www.polr.co.uk/online-marketing/?p=88</guid>
		<description><![CDATA[It&#8217;s now been around four months since Cuil launched and rather than jumping to any instant opinions when it was just the newbie we decided to wait a few months to see how it took off. The other reason we&#8217;ve waited so long is that&#8230;well&#8230;we simply just forgot about it! After our initial visit or [...]]]></description>
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