If you run an e-commerce system over the Internet there are certain regulations you must adhere to. These regulations are in place to give a consumers confidence in the act of buying online (in lieu of face-of-face contact) and to ensure that all traders have the same basic standards. These regulations are: Read more…
We previously carried out an e-commerce survey where we touched on users feelings over third party payment gateways (such as Paypal etc) and the security of buying online. We concentrated on how much users knew about third party gateways, whether they were trusted and what they looked for to show an e-commerce website is secure. Read more…
We talk a lot about e-commerce design and the benefits of e-commerce and an SEO campaign we also have carried out an e-commerce survey recently that gave us a lot of food for thought. Base on this survey we decided that today we would put together a list of 10 things you should do or consider with your online shop.
If you would like to see the orginal survey results then click on this!
So here we go with our top ten tips to consider for your e-commerce cart. If you have anything else to add the please leave a comment. Read more…
Following on from our other research into users buying behaviour online we decided to compare online v’s offline buying.
Our interest was sparked as to how many of our participants had looked online then bought instore versus looking instore and buying online. Also, why did they not follow on with the purchase online? Read more…
Being able to find out what people are generally using the Internet for is an invaluable resource for PoLR. It allows us Internet Marketers to analyse the data and use it to our advantage when marketing your website online. For example, to tailor your products and services to reach your specific target demographic in a more imaginative or round-about way. Take this for an example, if 73% of people are using social networking websites, then this could be a great avenue for advertising your online shop. Even better if your shops products are aimed at the largest demographic of social networking site users (currently 25-34 year olds). Read more…
For a vast number of retail businesses an E-commerce application as part of their website (if not the primary function) is essential. It is very difficult, however, to understand if a development team is capable from a customer’s point of view. The problem with E-commerce development and programming in general is the majority of people don’t have a good knowledge of it, thus, it is very difficult to spot when developers are ‘bluffing’ or whether they can actually deliver what you need. To this end we have gathered together a quick 10 questions that might help you get a feel for your development team. Read more…
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