Pay per click (PPC) is a form of advertising where a fee is paid for every click through (or visitor) that is sent to your website via advertising on another website. It is often seen in the form of image adverts on blogs, forums or search engines.

In search engines such as Google, the PPC search results are the results on the right hand side, as in the diagram below. These differ from the organic search results (the main set of results on the left) in that they have paid to be there and bid a value on their particular keywords/phrases to buy their position. It is this ‘buying’ reason that often hears it referred to as cost per click (CPC). Read more…

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