We have previously blogged about what pay per click (PPC) advertising is and what an organic SEO campaign is but we have yet to explore on the PoLR blog what the benefits and limits of each type of campaign is and whether one is preferable to the other.

Firstly, we are of the belief that PPC and Organic SEO both have their place and used in conjunction with one another, they can produce a highly successful marketing campaign for your business and brand. Read more…

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Pay per click (PPC) is a form of advertising where a fee is paid for every click through (or visitor) that is sent to your website via advertising on another website. It is often seen in the form of image adverts on blogs, forums or search engines.

In search engines such as Google, the PPC search results are the results on the right hand side, as in the diagram below. These differ from the organic search results (the main set of results on the left) in that they have paid to be there and bid a value on their particular keywords/phrases to buy their position. It is this ‘buying’ reason that often hears it referred to as cost per click (CPC). Read more…

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