So here we are at the end of my first week in PoLR and it is time for my very own blog entry! I first contacted PoLR in May asking if there would be any possibility for me to gain some work experience in online marketing and search engine optimisation (SEO), which PoLR specialise in. Much to my delight they replied and offered me a months work placement, which I hastily accepted. Read more…
A lot of our clients for SEO are Ecommerce websites. Not all of them by any stretch of the imagination, but a fair old percentage. The thing about Ecommerce is that you pretty much know the success of an Intenet Marketing campaign by the sales increase enjoyed. This is mostly the case, arguably you could say that the traffic increased Tenfold but the sales actually dipped, so the conversion of the website let the side down. Thankfully though folks, this isn’t the way we work at PoLR. Read more…
Often when we’re about to launch a new e-commerce website talk in the office turns to social networking and the promotion of the e-commerce cart. Understandably, some clients are looking to promote their new cart without committing to the cost of an actual SEO campaign (until the site had ‘bedded in’ for a little bit first!) Read more…
It’s a common scenario that when online marketing clients become more aware about what is involved in an SEO campaign they may think about bringing it in-house. This is understandable as companies need to make the most of their budgets but I thought I’d give a few reasons why you might want to pay a company to handle your optimisation requirements. Read more…
We have decided to start a fun Friday afternoon blog. Each Friday we will be asking on Twitter for someone to suggest a random word (Random of the Week – RotW). Ryan, Calum and Myself will then write a paragraph using that word and relate it (someway) back to the world of the Interwebby.
If you would like to join in and suggest a word for next Friday then follow us at @PoLRweb.
Today’s random word was suggested by Gary Ennis of @nsdesign and he suggested ‘Utensil’. Of course now I’m wondering why he chose that particular one! Anyway, so you can see we’re not just making up words that are easy and suit us, look below at the screenshot. Read more…
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