I’m sure we all get the spam emails from companies making outrageous claims about guaranteeing top positioning in Google for next to nothing in terms of cost. Hopefully most of us realise that the offer is a bit of a misnomer and isn’t really going to pay the dividends it promises – it’s literally too good to be true. Read more…
It can be quite tempting to hoard all of your hard earned page rank in order to perform better in search results. After all, if Google sees page rank as a measure of importance you’re going to want as much as possible right? Read more…
I do love my metaphors. It is not essential to consider SEO factors when building and laying out your site but it can help give you an edge so that when you’re ready to optimise your site it works with you and not against. SEO can be implemented on a site at whatever stage of a project but if you consider it at the start of a build you can plan the structure of your site so that pages and sections are based around keyword groups. Read more…
Hosting is a part of the online process that can be taken for granted until there’s a problem. Before you have to think about hosting there’s the design, content, layout, usability and optimising strategy if you’re going for SEO. It’s understandable that after all that you may feel like you’ve spent enough time and money and you just want to get your site online. You can seriously hamper your efforts if you don’t spend enough on hosting as I’ve found out with one of my own websites. Read more…
I wrote an article a year ago on what you should be asking your web developer. It became quite a popular post so I have decided to follow it up with another guide on what you should be looking for in a Search Engine Optimisation (SEO) company.
With so many companies out there how do you know you are getting someone you can trust, how can you be sure of their history and that they are not a ‘bunch of cowboys’ – to quote one of our clients on their previous web design company!
So how do you choose a good, honest and ethical SEO company and what should you be looking out for? Read more…
Analysing your website’s traffic can quite quickly become an obsession. The most obvious aspect people look at would be the number visitors coming onto the site, but there is far more information than that available to the budding website analyst.
Being able to identify whom your average customer is would be a good start. There are different analytical packages available, however, we at PoLR prefer to use Google Analytics. Good analytic software will provide you with an exponential amount of information about your visitors; how many there were, how long they stayed on the site, where in the world they came from, the amount of pages viewed, average page views, average time on site, how they got to the website (search engine, direct or referral), comparisons against previous days/months/years and also if the browser left the website straight away without navigating to any other pages in the website – this is known as the ‘Bounce Rate’. Read more…
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