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	<title>Web development, SEO and Online Marketing by PoLR &#187; SEO and Internet Marketing</title>
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		<title>Is SEO worth paying for?</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/is-seo-worth-paying-for/</link>
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		<pubDate>Fri, 28 Aug 2009 08:28:41 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

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		<description><![CDATA[I&#8217;m sure we all get the spam emails from companies making outrageous claims about guaranteeing top positioning in Google for next to nothing in terms of cost. Hopefully most of us realise that the offer is a bit of a misnomer and isn&#8217;t really going to pay the dividends it promises &#8211; it&#8217;s literally too [...]]]></description>
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		<title>Is linking out worth the lost page rank</title>
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		<pubDate>Tue, 16 Jun 2009 10:14:14 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>

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		<description><![CDATA[It can be quite tempting to hoard all of your hard earned page rank in order to perform better in search results. After all, if Google sees page rank as a measure of importance you&#8217;re going to want as much as possible right? It certainly does help to have a lot of pagerank flowing through [...]]]></description>
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		<title>Baking SEO into the website pie</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/baking-seo-into-the-website-pi/</link>
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		<pubDate>Wed, 03 Jun 2009 08:45:00 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>

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		<description><![CDATA[I do love my metaphors. It is not essential to consider SEO factors when building and laying out your site but it can help give you an edge so that when you&#8217;re ready to optimise your site it works with you and not against. SEO can be implemented on a site at whatever stage of [...]]]></description>
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		<title>Can hosting affect your SEO?</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/can-hosting-affect-your-seo/</link>
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		<pubDate>Tue, 24 Mar 2009 10:30:31 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[hosting]]></category>

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		<description><![CDATA[Hosting is a part of the online process that can be taken for granted until there&#8217;s a problem.  Before you have to think about hosting there&#8217;s  the design, content, layout, usability and optimising strategy if you&#8217;re going for SEO.  It&#8217;s understandable that after all that you may feel like you&#8217;ve spent enough time and money [...]]]></description>
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		<title>SEO and what you should know.</title>
		<link>http://www.polr.co.uk/online-marketing/index.php/seo-questions/</link>
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		<pubDate>Mon, 18 Aug 2008 10:55:49 +0000</pubDate>
		<dc:creator>Lynne Foster</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[questions ot ask]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Web Design]]></category>

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		<description><![CDATA[I wrote an article a year ago on what you should be asking your web developer. It became quite a popular post so I have decided to follow it up with another guide on what you should be looking for in a Search Engine Optimisation (SEO) company. With so many companies out there how do [...]]]></description>
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		<title>Bounce rate – What it means and why it&#8217;s not a disaster if it increases.</title>
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		<pubDate>Thu, 31 Jul 2008 10:09:44 +0000</pubDate>
		<dc:creator>Calum Macleod</dc:creator>
				<category><![CDATA[SEO and Internet Marketing]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[google analytics]]></category>

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		<description><![CDATA[Analysing your website&#8217;s traffic can quite quickly become an obsession. The most obvious aspect people look at would be the number visitors coming onto the site, but there is far more information than that available to the budding website analyst. Being able to identify whom your average customer is would be a good start. There [...]]]></description>
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