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Posts Tagged ‘speculative design’

Speculative Designs – Why they can do more harm than good

April 30th, 2009

www.no-spec.comOver the years we have been asked many a time to create a few mock-up/speculative website designs to present during sale time (and pre sign-up). In the past (and previous positions) we were always made to do it, being told that it could be the deal clincher. I have always had a problem with these for reasons I will go into in a minute but first let me reinforce that when I say mock-ups I actually mean non-charged for/free work (an important point in my argument). Read more…

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