Someone outside of our industry asked me recently if our ‘stuff’ (I’m paraphrasing here, but they meant ‘services’) would still be around in ten years. I have to say I didn’t immediately reply with a direct “Yes!”
The reason for my hesitation was that it reminded me that Google has only been around for just over the decade and things can change pretty massively in a relatively short period of time, in our industry. It turns out my answer was indeed “Yes!”, only a more considered version. I do believe that Web Marketing has longevity and to help explain this to a someone with little knowledge of the Web (and to be fair, I think she was just making chit-chat, this was at a networking event) a wee Youtube tutorial from Matt Cutts, that I had seen some weeks earlier, popped into my head.
I basically explained that a ‘high up guy from Google’ actually does some web tutorials and he didn’t seem to see any issues with SEO dying out, conversely, that it should still be thriving as it can be a good thing for a website if done correctly. I went on to say that they (Google) will get better and better at weeding out the gumf (I love this word) so that the Baddies out there are less successful in the longrun with their bad techniques – spam, blackhat, craphat etc.
I know this is video is a few months old but I feel it may be good for the budding website owner to see from the horse’s mouth, that these services are worthwhile.