I hate to begin a post with this phrase but needs must and all that so here goes and I apologise in advance…
Eeee, when I were a lass, there was no such thing as a t’internet let alone a computer (or two, or four) in every house. Gossip was carried out by my Mother and her friends via the back fence, the Young Wives Club and the local coffee shop. Boy did that gossip spread like wildfire and I swear it would put Twitter and Stumble to shame.
How does that relate to this post?
Well, much in the way that while gossiping over the back fence required a beautifully tendered lawn, so too does the spreading of your company reputation or brand online (with the lawn being your online presence of course!)
With online ‘gossip’ you are not restricted by a narrow geographical area, the world is your critics oyster so make sure the gossip is good. With good meaning postive not juicy!
So, how do you keep you online presence as spick and span as you can?
Well Designed Corporate Identity
A well thought out corporate identity can work wonders for how potential clients view your company both on and offline.
A clean slick logo, business card etc can add a high degree of value to your business and to back this up is a design council report that states that every £100 a business spends on design increases turnover by £225.
In our recent e-commerce survey, a high percentage of our respondents stated that they would be put off purchasing from a website that they felt was not a professional website design. Consider your own browsing experience, have you ever clicked onto a website and within second clicked back off? The first thing that will have struck you is the design of the website and chances are it will have been the design that dictated whether you looked further or not.
If you run a website then you are participating in e-commerce to some degree and your website has the potential to be a valuable selling tool for your business. Can you afford to leave your website as an afterthought when it is such an important representation of your company’s brand?
Keeping tabs on your reputation online is a huge consideration for a company. This is a consideration whether you have gone online already. You can bet your bottom dollar that your customers will be online and therein lies the real, modern day gossip!
Dell fell foul of online chat in 2005 for their standard of customer service. Before they knew it a single blog post had spread through other blogs, links, the press and social networking to the point where they had no option but to take notice and rectify the problem that started the avalanche!