In the SEO world a link is what makes the world go round. A web site is a collection of sites all hyper linked together and the internet is made possible due to sites linking to each other. With Googles search engine becoming the dominant one it’s approach to links as votes has made the hyper link a sought after commodity. With the increasing use of CMS software, blogging services and social media it’s not only webmasters who have the power to link out. If you are using the html option on a CMS system here is how to create an html link.