You may have noticed over the past few months that your social media accounts have been awash with mentions of Pinterest the hottest new thing in the world of social bookmarking. As I write this fittingly so Pinterest has just scooped the award at the Techcruch Crunchies for best start up of 2011. That’s right, start up; Pinterest only started in 2010 and has enjoyed a fantastic rate of growth over the past year with a reported 2000% increase in page views from November and in June 2010 had hit 421 million page views. Not bad for just under a years work!
Pinterest has amassed a phenomenal amount of traffic in the short time since it’s launch the important thing about those who use Pinterest is just that, they use it for it’s intended purpose. Fingers crossed it is spam free and full of quality, easily shareable content including back links to the site that it came from.
To describe Pinterest as social bookmarking doesn’t really do it justice I think, it’s much more, it’s a community of virtual pin boards, inspiration and sharing. Pinterest is your online scrapbook where you can organise and share anything that catches your eye as you browse the internet, images, recipes, infographics, products to name but a few. You see it, you like it, pin it onto a board you create, other users will come along and ‘repin’ sharing it to their followers.
How can I use it for my business?
You might be thinking that all sounds great for using it as a personal account and indulging my love of vintage tea cups but how can I use it to benefit my business?
Add a Pin It button to your website
Adding a Pin It widget to your blog or website is a great way to encourage users to share your content on Pinterest. Due to the huge amount of content added to Pinterest everyday the site will be crawled by Google frequently, driving traffic to your website. Things to be aware of when pinning your blog/website images to Pinterest is to always credit the images original owner if you sourced if you did not take or create it yourself.
How do you keep track of your images on Pinterest?
It’s is very simple to find out if your blog images have been pinned to Pinterest, all you have to do is enter the following URL (adding in your web address minus the www.)
Create a Pinterest Brand Page
This is a fantastically easy way to establish your businesses’ presence on Pinterest. Create a Pinterest profile and use your company logo as you profile picture. Make the most of your Pinterest profile, take time over your biography and remember to put in your website or blog address! Then you can set to work creating some brand boards; pin your new or best selling products, your company graphics or anything that you feel would be suitable to share and will catch the attention of other users to encourage them to repin and share your content and link!
Another brilliant tip for your branded Pinterest board is to consider what people would search for on Pinterest or the keywords you optimise for and name your boards accordingly.
Get Pinning – Participate
As with all social media channels one of the keys to success is to participate in the community don’t just use it to push all of your own content, repin and network with other users. If you repin and connect with other Pinterest users the likelihood is that you will in turn attract other users to your content and they will hopefully share it on further.
I hope that this post has better introduced you to Pinterest and some of it’s brilliant features and uses. Pinterest is definitely one to watch as it is going to grow from strength to strength and I would recommend getting your business involved and keep your eye out for Pinterest in you traffic referrals in Analytics!
At this present moment in time Pinterest is invite only – if you find yourself without an invite tweet me @PoLRBlog and I’ll be glad to send you one.