With more and more people buying and selling products online, it is vital that your business has a strong online presence. Your website should represent your business accurately, be visually appealing and user friendly. You cannot underestimate the value of your website when it comes to attracting and retaining customers. A good website can increase your sales and brand reputation so it is important that you get it right.
If you already have a website for your business, this may be a good time to step back and re-evaluate what works and what doesn’t. Take advantage of free web statistic applications such as Google Analytics to see where users are coming from, what pages they look at and if there are any patterns. If you notice that there is a pattern in when people leave your website – for example, from one particular page – then it may be time to change that page. Think about creating a survey that ask your visitors what they think about your website. Feedback from the users themselves is incredibly valuable and will give you an insight into what they want from your website.
The design should represent your brand as accurately as possible. Think about who your target market is and try to choose colours that will appeal to them. A visually appealing website can play a big role in how your company is perceived. The more professional it appears, the more positive the perception of your company will be. However, ensure that the aesthetics do not overtake the functionality of the website as this should always be the priority. A website which looks great but doesn’t perform its intended function is useless.
Ensure that the information is presented as clearly as possible. Make sure that the content is laid out in a way which is easy to find and is as user friendly as possible. When we say user friendly, we mean in a way that is going to make things as simple for the end user to use as possible.
Once your website has been completed and it meets all of the specifications detailed above, you should notice a significant increase in visitors and sales. Of course, a well designed website is not always enough – you may need to implement an online marketing or SEO campaign in order to make sure that your website can be found by your potential clients. There are many web design and SEO companies who will be happy to consult with you over your needs to create a website that is going to do your business justice.
By combining all of these elements together, you can rest assured that you have created a website which is ready for success.